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McClatchy-Tribune  02/27/2013 12:01 AM ET
BRIEF: Prudential Alliance forms listing partnership with Trulia.com [The Oklahoman, Oklahoma City]

Feb. 27--Prudential Alliance Realty has formed a Premium Listing Partnership with the nation's second leading real estate website, Trulia.com.

"Our decision to create this partnership was an easy one. Trulia's reach to homebuyers throughout the country will dramatically increase the already unsurpassed level of online exposure our sales professionals are able to provide their listed properties," said Jared Kennedy, director of strategic operations for Prudential Alliance Realty.

Charis Moreno, senior manager of strategic partnerships for Trulia, said that Premium Listings benefit from increased visibility to the website's audience.

"Sixty-eight percent of our audience are not on other real estate websites, and 61 percent plan to buy within the next six months. In addition, 42 percent are prequalified for a mortgage," Moreno said. "A Premium Listing on Trulia results in prominent placement among search results. When a visitor searches for a home in the Oklahoma City area, Prudential listings will be highly visible."

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