Teaming up with Fanatics.com, fans rewarded for drinking Dunkin' Donuts Iced Beverages with a game piece on specially marked cups in the Greater Philadelphia region
PHILADELPHIA--(BUSINESS WIRE)--Oct. 2, 2013-- This fall, Dunkin' Donuts in Greater Philadelphia is teaming up with Fanatics.com one of the largest retailers of officially licensed sports merchandise to reward its loyal guests with the Go Iced. Game On. program.
Dunkin' Donuts guests in the region will receive a Go Iced. Game On. game piece tab on specially marked medium or large iced beverage cups. Every game piece rewards guests for their loyalty with one of the following:
- 15% or 20% off their order at Fanatics.com
- $10, $15, $25, $50 or $100 merchandise credit at Fanatics.com
- Free medium Dunkin' Donuts beverage including Iced Coffee, Iced Latte, Coolatta™ frozen beverage or Iced Tea
“Philly sports fans truly run on Dunkin',” said Lou Conte, Field Marketing Manager, Dunkin' Brands. “As an official partner of the Philadelphia Eagles, the Philadelphia Union and six college athletic programs in the area, we are rewarding loyal fans who run on our iced and frozen beverages as we head into the fall sports season with the Go Iced. Game On. program.”
“We are excited to be teaming up with Dunkin' Donuts on Go Ice. Game On.,” said Jamie Davis, President of Fanatics.com. “As fans are gearing up this fall, we look forward to utilizing the world's largest selection of licensed sports merchandise at Fanatics.com to reward Philadelphia sports fans.”
In addition to the Philadelphia Eagles and the Philadelphia Union, Dunkin' Donuts is an official athletic program partner of the Drexel University, La Salle University, University of Pennsylvania, St. Joseph's University, Temple University and Villanova University.
To learn more about Dunkin' Donuts, visit www.DunkinDonuts.com or follow Dunkin' Donuts Greater Philadelphia on Facebook (www.facebook.com/DunkinPhilly) and Twitter (www.twitter.com/DunkinPhilly). For official rules, additional terms and conditions, or for details on how to receive a free game piece, visit www.ddgoforthecold.com.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, every day stop for coffee and baked goods. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for seven years running. The company has more than 10,500 restaurants in 31 countries worldwide. For the full-year 2012, Dunkin' Donuts' restaurants had global franchisee-reported sales of approximately $6.9 billion. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.
About Fanatics, Inc.
Fanatics, a leading online retailer of officially licensed sports merchandise, provides the ultimate shopping experience to sports fans. As a Top 50 Internet Retailer Company, Fanatics comprises the broadest online assortment offering hundreds of thousands of officially licensed items via its Fanatics (www.fanatics.com) and FansEdge (www.fansedge.com) brands. In addition, the Company powers the e-commerce sites of all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, PGA), major media brands (ESPN, NBC Sports, CBS Sports, FOX Sports) and over 200 collegiate and professional team properties. For more information about Fanatics, Inc., please visit http://www.fanaticsinc.com.
Source: Dunkin' Donuts
Alliance Marketing Partners
Ed Donovan, 610-220-1441