CHICAGO, IL -- (Marketwired) -- 10/02/13 -- Action for Healthy Kids™ (AFHK) announced today that, through its School Breakfast for Healthy Kids program, funded by the Kellogg's ™ Share Breakfast ™ campaign, it is providing 95 schools in 26 states with in-school assistance, technical support and funding to improve their nutritional environments.
The $1,500 grants and other assistance will help bolster the schools' breakfast programs or get them off the ground as part of AFHK's work with schools around the country to increase student participation in the national School Breakfast Program.
"We know that when students skip school breakfast, their overall cognitive performance suffers. So it's important that all kids get a nutritious start to each day," explains AFHK CEO Rob Bisceglie. "That's why our School Breakfast for Healthy Kids program and the Kellogg's Share Breakfast campaign are so important. Together, they're providing kids with the nourishment they need to concentrate in the classroom so they can learn."
Designated for the 2013-2014 school year, the grants will go to schools already participating in the national School Breakfast Program as part of AFHK's and Kellogg's joint commitment to provide more than one million breakfasts during the school year to kids who may not get breakfast at home. Through the School Breakfast for Healthy Kids total nutrition approach, AFHK also will provide the schools with significant help in the way of school volunteers, programs, management and policy expertise so that administrators can create universal breakfast programs or develop alternative breakfast programs such as Breakfast in the Classroom, Grab and Go and Second Chance Breakfast, which will ensure that kids don't miss out on that important first meal of the day.
"At Kellogg's, we believe that having a nutritious breakfast helps kids reach their full potential every day, and that every child should have that chance," says Noel Geoffroy, Kellogg vice president of marketing, Morning Foods. "That's why we are proud to partner with Action for Healthy Kids to ensure more children have access to this important meal each day."
School Breakfast for Healthy Kids will support schools in Arizona, California, Colorado, Florida, Georgia, Hawaii, Indiana, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Nebraska, New Jersey, Ohio, Oklahoma, Pennsylvania, South Dakota, Tennessee, Texas, Virginia, Washington and Wisconsin.
For a complete listing of funded schools in each state, visit:
About Action for Healthy Kids™
Action for Healthy Kids™ (AFHK) fights childhood obesity, undernourishment and physical inactivity by helpingÂ schools become healthier places so kids can live healthier lives. The organization partners with a legion of dedicatedÂ volunteers -- teachers, students, moms, dads, school wellness experts and more -- from within the ranks of itsÂ 55,000+ constituency to create healthful school changes. After all,Â everyoneÂ has a part to play in ending theÂ nation's childhood obesity epidemic. AFHK's programs, tools and resources make it possible so that many people can.
AFHK's grassroots efforts are supported by a collaboration of more than 75 organizations, corporations andÂ government agencies. Working together, they're giving kids the keys to health a