Oct. 10--MUMBAI -- Volkswagen India Pvt. Ltd. will export the Vento sedan to Mexico, making it the single largest export market for Volkswagen India, the company said in a statement on Wednesday.
Volkswagen India began exporting cars manufactured at its Pune plant in 2011 with shipments to South Africa and entered the left-hand drive market in 2012 with exports to West Asia.
The next big step in its growth strategy is the expansion of exports of the left-hand drive Vento to the Mexican market, the company said. In a full production year, every second car from the export volumes manufactured at the Pune plant will go to Mexico, making it the single largest export market for Volkswagen India, the company said.
The production of the left-hand drive Vento for the Mexican market has begun and the first lot of cars has already been despatched. It will go on sale in November.
"The Vento was specifically designed and built for Indian customers. However, its success in a competitive market like India has opened up doors for exporting this car to various other markets," said Mahesh Kodumudi, president and managing director at Volkswagen India.
In the absence of any new model and with increasing competition, Volkswagen's sales in the domestic market have been under pressure. In the five months from April to August, sales declined 3% to 24,582 units, according to the Society of Indian Automobile Manufacturers. However, exports rose four-fold -- albeit on a low base -- to 9,528 units in the same period.