Oct. 15--The teddy bear is going high-tech at Build-A-Bear Workshop in Florida Mall.
Build-A-Bear will open its remodeled store Oct. 25 with a new design that has been introduced in just a few markets so far.
Among the new features:
At an interactive storefront, customers can play games and view products as they enter the store.
At the "Love Me" station, guests can customize their bears with personality attributes. They will choose traits such as bravery, silliness and intelligence from an interactive table. Symbols representing those attributes will get added to the bears' red satin hearts.
At the "Hear Me" station, customers can add an assortment of sounds to their bears including current musical hits, or their own voices.