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Business Wire  02/13/2014 6:00 AM ET
Mastercard and Uber Offer Priceless Surprises This Valentine’s Day

Recent MA News

On-Demand Messages Written in the Sky and 2000 Free Uber Rides Make the Day Priceless for U.S. Cardholders

To tweet this news copy and paste http://mstr.cd/1jqjfOG to your Twitter handle with #PricelessSurprises

PURCHASE, N.Y.--(BUSINESS WIRE)--Feb. 13, 2014-- The sky's the limit for MasterCard cardholders and Uber users who will get the chance to share a personal sky-written message to their loved ones this Valentine's Day through two unique promotions. Others will be surprised and delighted when they discover they are one of 2000 people that will have the price of their Uber ride paid for by MasterCard as part of its Priceless Surprises campaign. It's all part of an initiative between MasterCard and Uber to bring cardholders in New York, Chicago, Los Angeles, Dallas and San Francisco something unique and special this coming holiday.

With planes ready to go, MasterCard will sponsor the launch of UberSky, a one day promotion brought  ...

With planes ready to go, MasterCard will sponsor the launch of UberSky, a one day promotion brought to you by Uber giving a limited number of users a chance to deliver a personal on demand sky-writing service, valued at $10,000, to their loved ones for the small price of $500.00. (Photo: Business Wire)

With planes ready to go, MasterCard will sponsor the launch of UberSky, a one day promotion brought to you by Uber giving a limited number of users a chance to deliver a personal on demand sky-writing service, valued at $10,000, to their loved ones for the small price of $500.00. Users who purchase the offer will be able to have a personal message delivered in the sky within 30 minutes of ordering through the Uber app.

Here's how it works:

  • Download the Uber application
  • Open the Uber mobile app between 10am-6pm local time on Friday, February 14
  • Request the UberSky option
  • Decide upon your romantic message (12 characters maximum)
  • An Uber representative will call to confirm

As an added surprise, MasterCard cardholders that use the on-demand UberSky experience will get the $500.00 fee waived by MasterCard that same day.

Simultaneously, and independent of the UberSky promotion, MasterCard will be giving away 12 unique Skywriting experiences, via AirSign, to cardholders through a social media give-away as part of its Priceless Surprises campaign. Cardholders, based in select cities, who engage with the #PricelessSurprises hashtag on Twitter from now until February 14th will be randomly selected and offered the chance to deliver a personal sky-written message to a loved one.

Both Skywriting promotions will be available in New York, Los Angeles, and Dallas.

Additionally, on February 14th MasterCard will be offering cardholders up to 2,000 free Uber rides across the New York, Los Angeles, Chicago, and San Francisco up to twenty dollars each with the use of a MasterCard. When you use Uber app and your MasterCard to pay for the ride, 500 people per city will get a surprise at the end the day when MasterCard picks up the tab.

Priceless Surprises kicked off on Grammy night with MasterCard and Justin Timberlake surprising cardholders. The momentum then continued on Timberlake's birthday by giving away free cupcakes at Magnolia Bakery in NY, LA and Chicago. Visit PricelessSurprises.com to learn more about how MasterCard is surprising cardholders.

About MasterCard Incorporated

MasterCard (NYSE:MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world's fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard's products and solutions make everyday commerce activities such as shopping, traveling, running a business and managing finances easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the Engagement Bureau.

Source: MasterCard

MasterCard Media Relations:
Marcy_Cohen@MasterCard.com
914-249-2214

 

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