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McClatchy-Tribune  02/17/2014 6:02 PM ET
Destination El Paso is new name for CVB [El Paso Times, Texas :: ]

Feb. 17--Destination El Paso.

That's the new name for the El Paso Convention and Visitors Bureau, or El Paso CVB.

"This is a simpler way to define what we do," and it gets rid of a name that was too long and didn't encompass all our responsibilities," said Bryan Crowe, general manager of the city department, which is managed by SMG, a Philadelphia area-based venue management company, under a contract with the city.

The name change became official Friday.

A lot of cities are going to simpler names for their tourism and convention marketing and venue-management agencies, Crowe said.

Visit El Paso, a brand the city department has been using several years to market El Paso to tourists and conventions on a Web site (visitelpaso.com) and on social media sites, will remain. It now is the name of one of two divisions under the Destination El Paso umbrella, Crowe said.

The other division is El Paso Live, a new brand the agency will use to market El Paso's convention center and entertainment venues, including the Plaza Theatre, Abraham Chavez Theatre, and McKelligon Canyon Amphitheater. That name is now the address of a new Web site (elpasolive.com), and is being used on Facebook and other social media sites.

The name changes don't change the department's operations or staffing, Crowe said.

Destination El Paso has about 180 full and part-time employees, with the bulk of the staff in the El Paso Live division, which generates more than $4.5 million in annual revenues, Crowe reported.

The agency's marketing budget is about $700,000 this year, he said.

Vic Kolenc may be reached at 915-546-6421

 

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