April 25--As thousands of people get ready to converge at SunFest, AT&T has set up a Cell on Wheels, or COW, near Flagler Drive to accommodate the additional wireless network traffic.
As high concentrations of smart phone users hit the West Palm Beach waterfront, the COW will help improve reliability and data speeds during the April 30 -- May 4 waterfront music and art festival, company officials said today.
"A key part of our goal to deliver an effortless customer experience is to provide an excellent wireless experience," said AT&T Florida President Joe York. "This annual event draws tens of thousands of spectators. The mobile cell site we've set up at the location will help us provide a much better mobile Internet experience under those conditions."