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McClatchy-Tribune  05/08/2014 10:20 AM ET
McDonald's sales flat in April, helped by free coffee [Chicago Tribune :: ]

May 08--McDonald's sales at existing U.S. locations were flat in April, slightly better than Wall Street anticipated and an improvement after five consecutive months of declines.

The world's largest restaurant company ran a free coffee promotion during breakfast hours during the beginning of the month, which helped attract diners. McDonald's said the industry in the United States remained challenging and that it is focused on appealing to diners with food, service and good value.

Analysts, on average, expected U.S. same-store sales to slip 0.1 percent, according to Consensus Metrix.

Oak Brook-based McDonald's said overall April same-store sales rose 1.2 percent, matching analysts' expectations.

Same-store sales measure sales performance at restaurants open at least 13 months.

McDonald's has said that it is focusing on stabilizing its results in the United States, Germany, Australia and Japan.

Sales in Europe were weaker than analysts had anticipated, due largely to declines in Germany. April same-store sales rose 0.3 percent in Europe, while analysts were looking for a gain of 1.9 percent.

Same-store sales rose 2.9 percent in the Asia/Pacific,Middle East and Africa region, topping analysts' forecast of a 1 percent increase.

Shares of McDonald's rose 24 cents to $102.20 in premarket trading.

Follow @JessicaWohl Follow @chibreakingbiz


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