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McClatchy-Tribune  05/12/2014 1:03 PM ET
State's New TV Ads Feature Connecticut 'Job Creators' [The Hartford Courant :: ]

May 12--The state of Connecticut announced Monday it is launching a new TV advertising campaign featuring entrepreneurs and business executives discussing why they chose to grow their business in the state.

"For the last several years, we have worked to create a business climate in this state that grows jobs," Gov. Dannel P. Malloy said in a statement announcing the campaign. "And everywhere from small businesses on Main Street to major companies, we are seeing results. This new phase of our effort to encourage economic growth makes it clear that Connecticut can be a destination for and home to innovative companies."

The advertisements feature Edison Liu, CEO of The Jackson Laboratory; Nicole Russo, president, Microboard Processing Inc.; Princell Hair, executive vice president of NBC Sports Group; Austin McChord, CEO of Datto Inc.; Chris Hocevar, president of Cigna Corp. Select; and Vivian Akuoko, owner of Evay Cosmetics.

The most recent advertisement, titled "Meet The Job Creators," is part of a marketing campaign for the state, called Still Revolutionary. The state is spending $569,637 for six weeks of advertisements in May and June in the New Haven and Hartford area, and for five weeks in the New York City region, which includes northern New Jersey, Long Island and Westchester County.

The goal is to target both in-state and out-of-state businesses to raise awareness about "the many benefits of growing a business in Connecticut," according to the state Department of Economic and Community Development

The economic development department defines Connecticut's key attributes as innovation, location, support and talent.

"The companies and leaders showcased in the ads, and the thousands of others in the state just like them, are the engines that keep Connecticut running," Department of Economic and Community Development Commissioner, Catherine Smith, said in a statement.

"The businesses and the great talent they employ are the real heroes of this story, keeping Connecticut moving forward and creating jobs," Smith said. "We are proud that the state has undertaken a dedicated effort to enable the success of businesses like these through innovative programs and support."

The campaign will run through June. It was created by Adams & Knight of Avon and Content Picture of Middletown. For information about the campaign, visit


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