May 16--CEDAR FALLS -- EdgeCore, a marketing agency based in downtown Cedar Falls, has acquired Orlando, Fla.-based digital marketing firm .Com Marketing in an effort to speed up expansion in the area of digital media space, officials announced Thursday.
EdgeCore's chief executive officer, Scott Stackhouse, and its chief marketing officer, Devin Range, will head up the combined entity.
.Com Marketing, founded in 1997, will continue to operate in Orlando as a business unit of EdgeCore. The company's founder, Hillary Bressler, will lead that branch.
Terms of the acquisition were not disclosed.
".Com Marketing's digital roots run as deep and as far back as 1997 when they were executing search-engine optimization and digital media strategies for national clients at a time when flying toaster screensavers were still the norm," Stackhouse said in a news release.
EdgeCore said the deal multiplies its marketing and advertising platforms in the digital environment.
"What we're seeing in the market is brands moving quickly to try to engage customers wherever they are but discovering that few agencies are actually equipped to deliver campaigns that reach customers online and offline," Range said. "The combination of EdgeCore and .Com Marketing enables brands to tie together all forms of communication so they can reach and engage customers."
.Com Marketing was one of the world's first interactive agencies, EdgeCore said. Among its clients are Marriott, Tony Roma's and the Amateur Athletic Union.
"The way consumers interact with brands has irrevocably changed because there are now thousands of channels influencing their purchasing decisions," Bressler said.