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Marketwire  06/19/2014 7:00 AM ET
Ogilvy Healthworld's Lupus Campaign Ranks 9th in Advertising Health's "World Top 10" List

PARSIPPANY, NJ -- (Marketwired) -- 06/19/14 -- Ogilvy CommonHealth Worldwide (www.ochww.com), the health behavior experts of Ogilvy & Mather (www.ogilvy.com), today announced that the United Kingdom-based Ogilvy Healthworld's "Committed to Lupus" film was ranked 9th in the campaigns section of Advertising Health's "World Top 10" list.

Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY) (www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.

Ogilvy Healthworld created the "Committed to Lupus" campaign to announce the launch of the first new therapy for systemic lupus erythematosus (SLE) in over 50 years. The film demonstrated how physicians can be inspired to take an innovative approach and join the evolution of SLE treatment, highlighting the newly approved treatment as a milestone in the history of lupus.

In addition, the Ogilvy & Mather network placed 4th in Advertising Health's classification of agencies.

Advertising Health's "World Top 10" list was developed by aggregating the results of 2013's major healthcare awards shows, including the CLIO Healthcare Awards, the IPA Best of Health Awards, The Global Awards, Med Ad News' Manny Awards, the MM&M Awards, the PM Society Awards, and the Rx Club Awards. Advertising Health's "World Top 10" list categorized agencies, campaigns, clients, and countries. Advertising Health is a website dedicated to disseminating healthcare advertising agency news and information about the industry, and creating an unfiltered conversation around the work in healthcare marketing.

Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 56 offices across 32 markets, the group provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.

Contact: Beth Paulino Kerianne Slattery Ogilvy CommonHealth Worldwide 973.352.1000 tel

Source: Ogilvy CommonHealth

 

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