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Business Wire  07/08/2014 11:59 AM ET
Reed's, Inc. Launches 25th Anniversary Sweepstake

Reed's offers a chance to win 2,500 shares of NYSE MKT: REED common stock plus hundreds of prizes; Everyone who enters wins something

LOS ANGELES--(BUSINESS WIRE)--Jul. 8, 2014-- Reed's, Inc. (NYSE MKT: REED) today announces the launch of “25 Years of Ginger Love” to celebrate a quarter century of making Reed's Ginger Brew, being the top-selling natural sodas in the country and selling their 400th million bottle. Through the sweepstake, the grand prize winner will win the current cash value of 2,500 shares (as of December 8, 2014) of Reed's common stock (NYSE MKT: REED). Additionally, Reed's will give away hundreds of 25th anniversary t-shirts, Moscow Mule mugs, Reed's Ginger Brew packs and coupons to the company's online store. Everyone wins!

In 1989, Founder and CEO Chris Reed had a vision to dose the world with ginger. “I strongly believe in the healing power of ginger. People have been using ginger for at least 40 centuries according to the first written records on the use of medicinal herbs,” he said. “During our 25 years of pushing ginger, there has been acceleration in the number of medical research studies on ginger showing new uses besides the traditional ones for digestive complaints, nausea and soreness in general. I bet my career that people would switch to more healthy foods and grow more conscious of what they are putting into their bodies. I see this trend continuing without stop into the future with ginger becoming increasingly more important. It has been fulfilling to be part of this huge shift.”

Reed's vision became reality by pioneering many products with ginger, resulting in 10 million pounds of ginger in the U.S. diet.

Fans can “like” the Reed's Facebook page to enter to win shares of the Reed's NYSE MKT stock.1 Winners will be randomly selected in the beginning of December. The first place winner will receive a prize with a current approximate value of $13,000 that will include:

  • The cash value of 2,500 common stock shares of Reed's (NYSE MKT: REED)
  • A case of Reed's Ginger Brew
  • 2 Moscow Mules mugs and a t-shirt

A second place winner will receive a prize with an approximate value of $5,000 and will include:

  • The cash value of 1,000 common stock shares of Reed's (NYSE MKT: REED)
  • A case of Reed's Ginger Brew
  • Other company merchandise

A third place winner will receive a prize with an approximate value of $2,500 and will include:

  • The cash value of 500 common stock shares of Reed's (NYSE MKT: REED)
  • A case of Reed's Ginger Brew
  • Other company merchandise

Everyone wins a $5 off coupon on the Reed's online e-commerce store. Reed's will also hold other contests throughout the year, with giveaways like Reed's copper mule mugs, which are best paired with a Moscow Mule cocktail using one of Reed's Ginger Brews and a favorite vodka.

Just in time for summer, Reed's is also dressing up its top-selling products with new bottleneck labels to promote the sweepstakes. The 25th anniversary bottleneck label will start to appear on shelves in July.

“So much has changed since June 1989, like the price of a stamp and a Volkswagen Beetle my first delivery ”˜truck,'” said Reed. “We're looking forward to what the next 25 years holds for us.”

About Reed's, Inc.
Reed's, Inc. makes the top-selling natural sodas in the natural foods industry and is sold in over 15,000 natural and mainstream supermarkets nationwide. In addition, Reed's products are sold through specialty gourmet, natural food stores, retail stores, convenience stores and restaurants nationwide and select international markets. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and a top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed's Culture Club Kombucha line of organic live beverages. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2014, the company is celebrating 25 years of hand crafting the best sodas in the world, naturally.

Follow Reed's on Instagram, Twitter and Facebook.

Suggested Tweets:

  • Celebrate #gingerlove with @reedsgingerbrew. Go to Facebook and win Reed's common stock.
  • @reedsgingerbrew is giving away common stock to celebrate 25 years of #gingerlove. Enter to win on Facebook.
  • How do you celebrate #gingerlove? A Moscow Mule and @reedsgingerbrew common stock! Learn more on Facebook.

1 See official rules for details.

Source: Reed's, Inc.

Kohnstamm Communications
Jessica Olstad, 651-789-2972


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