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PR Newswire  07/30/2014 9:03 AM ET
The Makers Of SMIRNOFF® Vodka Release The Next Go-To Summer Necessity With New Reduced-Calorie Vodka Specialties SMIRNOFF SORBET® Light Summer Strawberry And White Peach

NORWALK, Conn., July 30, 2014 /PRNewswire/ -- The SMIRNOFFbrand adds two new items to the summer-beach bag essentials list with the release of new vodka specialties SMIRNOFF SORBET Light Summer Strawberry and White Peach the newest additions to its reduced-calorie SMIRNOFF SORBET Light portfolio. From the beach to backyard barbecues, SMIRNOFF SORBET Light delivers light, refreshing tasting cocktails to satisfy taste buds and a balanced lifestyle at only 78 calories per 1.5 oz. serving with 25% fewer calories than the leading dessert-inspired flavored vodkas.

The Makers Of SMIRNOFF™ Vodka Release The Next Go-To Summer Necessity With New Reduced-Calorie Vodka Specialties SMIRNOFF SORBET™ Light Summer Strawberry And White Peach

SMIRNOFF SORBET Light Summer Strawberry and White Peach are infused with natural and fresh-tasting flavors of intense ripe strawberries, juicy sweet white peaches, and other natural fruit flavors. SMIRNOFF SORBET Light combines the invigorating lightness of the sorbet-inspired liquid and SMIRNOFF No. 21 Vodka to create distinctively light cocktails without sacrificing taste or worrying about calories in its quest to bring the next level of light spirits to the many, responsibly.  

"The success of the SMIRNOFF SORBET Light line has definitely opened up new opportunities for us this summer," said Sandhya Padmanabhan, Brand Manager for SMIRNOFF. "As innovators in the vodka category, we're very excited about our two new vodka specialties. The SMIRNOFF SORBET Light  line is  the perfect way to enjoy a delicious, reduced-calorie cocktail without sacrificing quality or taste to achieve a more balanced lifestyle. SMIRNOFF SORBET Light Summer Strawberry and White Peach give our consumers more fun cocktail options this summer with less complicated ingredients, and who doesn't love that?"

The SMIRNOFF SORBET Light line includes six varietals Pineapple Coconut, Raspberry Pomegranate, Lemon, Mango Passion Fruit and now, Summer Strawberry and White Peach. SMIRNOFF SORBET Light delivers fresh flavors and lighter tasting cocktails with the same high quality expected from all SMIRNOFF products.

Experience the deliciously light and refreshing taste that SMIRNOFF SORBET Light brings to cocktails with a drink recipe for any summer occasion. From citrus soda, ginger ale and fresh-tasting juices to lemon and basil leaf, SMIRNOFF SORBET Light Summer Strawberry and White Peach pair perfectly with a wide array of mixers. For the next go-to summer cocktail, try the Strawbasil Splash when enjoying the warm weather with family and friends and the Crandazzle when it's time to kick-back and unwind after a long day.

Strawbasil Splash

  • 1.5 oz. SMIRNOFF SORBET Light Summer Strawberry*
  • 4 oz. Diet lemonade
  • Fresh basil

Glassware: Highball
Garnish: Basil leaf
Preparation: Muddle the basil in the bottom of the highball glass, add ice, add remaining ingredients, stir and garnish

*Per 1.5 fl. Oz. Average Analysis: Calories 78; Carbohydrates-1.3 G; Protein-0 G; Fat-0 G.
25 % fewer calories than the leading dessert-inspired flavored vodkas

Crandazzle

  • 1.5 oz. SMIRNOFF SORBET  Light White Peach*
  • 1.5 oz. Diet lemonade
  • 1.5 oz. Cranberry juice

Glassware: Rocks glass
Garnish: Lemon
Preparation: Build in glass

*Per 1.5 fl. Oz. Average Analysis: Calories 78; Carbohydrates-1.3 G; Protein-0 G; Fat-0 G.
25 % fewer calories than the leading dessert-inspired flavored vodkas

SMIRNOFF SORBET Light Summer Strawberry and White Peach will be available for consumers of legal drinking age at liquor and grocery stores nationwide July 2014, for a suggested retail price of $15.99 for a 750mL bottle.

When mixing up cocktails and all things social with SMIRNOFF SORBET Light, always remember to do so responsibly. For additional information, please visit www.smirnoff.com or become a fan of the "Most Liked" vodka brand at www.facebook.com/smirnoff. Be sure to join us on www.pinterest.com/smirnoffus as we share our SMIRNOFF SORBET Light-inspired experiences.

About SMIRNOFF
The SMIRNOFF brand that boasts the world's number-one selling premium spirit and the top-selling flavored vodka in North America, traces its heritage back to 19th century Russia. As the most awarded vodka brand in the world, SMIRNOFF has always been known for quality and is enjoyed responsibly in 130 countries around the world.     For more information, log on to www.smirnoff.com.    

About SMIRNOFF SORBET Light
SMIRNOFF SORBET Light vodka specialties contain 78 calories per 1.5 fl. oz., which is 25 percent fewer calories than the leading dessert-inspired flavored vodkas.   They also contain 1.3 grams of carbohydrates and 0 grams of fat or protein per 1.5 fl. oz.   The SMIRNOFF SORBET Light line includes six varietals Pineapple Coconut, Raspberry Pomegranate, Mango Passion Fruit, Lemon and now, Summer Strawberry and White Peach. SMIRNOFF SORBET Light delivers fresh flavors and lighter tasting cocktails with the same high quality expected from all SMIRNOFF products.

About Diageo
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, SMIRNOFF, J&B, Baileys, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (DGE).  For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

MEDIA CONTACTS:




Allie Bostwick

Jamie Hakim

Taylor

Diageo

(212) 714-5792

(646) 223-2314

Abostwick@taylorstrategy.com          

Jamie.hakim@diageo.com

Logo  - http://photos.prnewswire.com/prnh/20140730/130964

SOURCE SMIRNOFF Vodka

 

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