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McClatchy-Tribune  08/16/2014 12:01 AM ET
PLDT HOME top ISP in signal strength, internet [The Manila Times, Philippines :: ]

Aug. 16--Broadband provider PLDT HOME's DSL service has the fastest and strongest Internet connection among all Internet service providers (ISP) in the country, according to a survey conducted by the Philippine Survey and Research Center (PSRC).

The survey showed that based on the brand imagery question asked among respondents who were aware of the different ISP brands, PLDT HOME DSL scored the highest among all ISPs for both signal strength and internet speed.

PLDT HOME, a unit of Philippine Long Distance Telephone Co. (PLDT), offers broadband services like the ultra-fast Fibr that offers speeds of up to 100 Mbps for residential customers and LTE for the home Ultera, which offers speeds of up to 10Mbps.

In a statement, PLDT vice president and head of Home Marketing Gary Dujali said the survey results reflect PLDT's commitment to deliver the best possible service to its subscribers.

"This is the fulfillment of our promise to our subscribers--that we will give them the fastest, most reliable and strongest connection to their homes," Dujali said.

He added that PLDT HOME is able to provide the strongest connections at home through its most extensive fiber optic network that currently spans over 88,000 kilometers, which is more than four times that of competition.

The PSRC survey commissioned by PLDT was conducted in key cities and towns across the country among 1,200 male and female decisionmakers or influencers of telecommunication services for the household, aged 18 to 60 years, from ABCD homes.

The survey was conducted from April to May 2014.

PSRC is one of the most respected custom research companies in the country, providing services to the country's top 1,000 corporations.

The research company conducts quantitative and qualitative studies on market strategy, branding, innovation, customer engagement, communication, shopper science, and social research.


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