diageo plc-sponsored adr (DEO) Key Developments
Emperador Teams Up with Diageo
Mar 6 14
Emperador Distillers Inc. and Diageo have signed an agreement to bring world-iconic brands to the Philippines. No other details of the agreement were provided.
Diageo plc Announces Executive Changes
Mar 3 14
Diageo and Wirtz Beverage Group announced that they have signed an agreement naming Wirtz Beverage as the exclusive national broker for Diageo beer, wine, spirits and Ready to Drink (RTD) brands in Canada. The new relationship is an important milestone in the evolution of Diageo's route to consumer strategy. As a result of the new arrangement, Diageo's brands in Canada will be represented by a dedicated sales force within the new brokerage entity, Wirtz Beverage Canada. This means that many of the current Diageo sales people are expected to transition into roles within Wirtz Beverage Canada. The company will be under the leadership of Julian Burzynski, Wirtz Beverage Executive Vice President. Jakob Ripshtein has been appointed President, Diageo Canada replacing Maggie Lapcewich. Jakob has been with Diageo since 2008 in a variety of roles globally and recently returned to Canada. Under Jakob's leadership, Diageo Canada will continue to directly manage all other aspects of its business, in addition to working with the dedicated sales force within the broker. The new arrangement and Jakob's new role are effective July 1, 2014.
Diageo plc Presents at UBS Global Consumer Conference, Mar-12-2014 09:40 AM
Feb 27 14
Diageo plc Presents at UBS Global Consumer Conference, Mar-12-2014 09:40 AM. Venue: Four Seasons Hotel Boston, 200 Boylston Street, Boston, Massachusetts, United States. Speakers: Catherine James, Director of Investor Relations.
Diageo Plans to Invest $2 Million to Develop the Stitzel-Weller Visitor Center at Louisville's Legendary Distillery
Feb 19 14
Diageo announced that it plans to invest an initial $2 million to develop the Stitzel-Weller Visitor Center at Louisville's legendary distillery. The company will renovate the original administrative building to bring to life the history of the Stitzel-Weller Distillery through artifacts from the site's archives; a whiskey education section; an homage to the people, land and water of Kentucky; and a celebration of the heritage, brands and people behind Diageo's collection of American whiskeys. The Visitor Center will showcase the Bulleit brand as well as Diageo's evolving craft whiskey portfolio, including the just-launched Orphan Barrel whiskeys, Barterhouse and Old Blowhard. Diageo aims to begin the project immediately, and finish the first phase in time for Derby Day May 2014. The company plans to complete the Visitor Center, welcome center and gift shop this summer.
Diageo Launches Orphaan Barrel Whiskey Distilling Company
Feb 19 14
Diageo announced the official start of the Orphan Barrel Whiskey Distilling Company. The goal of The Orphan Barrel Whiskey Distilling Company is to locate lost and forgotten barrels of whiskey from around the world and share them with discerning adult fans. The first two variants to be released from the company will include the 20-year-old Barterhouse Whiskey and the 26-year-aged Old Blowhard Whiskey. Both brands are expected to begin appearing on select shelves throughout the U.S. in March 2014 under strict allocation due to limited supply.