mcdonald's corp (MCD) Key Developments
Mcdonald's Corporation Introduces New Shakin' Flavor Fries in Greater Philadelphia Region
Aug 14 14
McDonald's Corporation has introduced new Shakin' Flavor Fries in Greater Philadelphia region. Shakin' Flavor Fries allow guests to customize McDonald's World Famous Fries with one of three delicious seasoning flavors: Garlic Parmesan, Spicy Buffalo or Zesty Ranch. Each bold new flavor offers customers a chance to enhance the already great taste of McDonald's Fries. Upon ordering Shakin' Flavor Fries, guests will receive an additional bag and seasoning packet of their chosen flavor. Customers can then tear open the packet, pour into the bag as much or as little seasoning as desired and shake up the flavor for a fun and interactive taste experience. The menu item came from popular seasoned Fries in Asia known as Shake Shake, which first debuted in 2005 in Hong Kong before spreading into other countries including China, India and Australia.
McDonald's Corp. Announces Executive Changes
Aug 11 14
Prague - Tomasz Rogacz, 32, has replaced Alexander Schramm as CEO of fast food chain McDonald's for CR and Slovakia. Rogacz had been managing McDonald's operations in Serbia and Montenegro in the past three years. Schramm, in the post for more than two years, will be in charge of the development of licensed markets in the central division of McDonald's.
McDonald's Reports Sales Results for the Month of July 2014
Aug 8 14
McDonald's reported sales results for the month of July 2014. For the month, the company reported comp store sales decline 2.5%, with the U.S. dropping 3.2%, Europe up 0.5%, and Asia Pacific/Middle East/Africa off 7.3%. APMEA's comparable sales decreased 7.3% reflecting the impact of food quality and safety issues at a supplier to the company’s and other food companies in China.
McDonald's to Resume Beef, Chicken Entrees in China
Aug 4 14
McDonald's (MCD) is lower as it plans to resume a full fast-food menu in China this week and works to improve its image following a food safety scare two weeks ago that will negatively impact earnings. The full menu will re-reintroduced items such as Big Mac and Spicy McWings, which were taken off the menu when the company's Chinese meat supplier, Shanghae Husi Foods, fell under attack for supplying improperly handled
Texas Jury Awards $27 Million Verdict Against McDonald's Following Teens' Deaths
Jul 30 14
A Texas jury awarded a $27 million verdict against McDonald's after finding that lax security at one of the chain's restaurants contributed to the deaths of two Texas teenagers in 2012. Blinn College students Denton James Ward, 18, of Flower Mound, and Lauren Bailey Crisp, 19, of Dripping Springs, died in the early morning hours of February 18, 2012, after stopping with another couple at a McDonald's location in College Station where police repeatedly had been called to break up fights. While walking through the McDonald's parking lot near the Texas A&M University campus, Mr. Ward and a friend were viciously attacked by a mob. They then were loaded into Mr. Ward's SUV by their girlfriends. As they raced toward a nearby hospital, Ms. Crisp's friend ran a red light and collided with a pickup truck in a crash that resulted in Ms. Crisp's death. he teens' families claimed McDonald 's should have provided better security at the restaurant, where police were called more than 20 times to break up fights in the year leading up to the deaths, according to trial evidence. Despite the location's history of late-night violence, McDonald's never hired any security personnel and never installed security cameras to help protect customers. During the six-day trial, witnesses testified that Mr. Ward died in the parking lot after being kicked and stomped by 15 to 20 attackers. McDonald's maintained that Mr. Ward died in the car wreck that followed, and that the company wasn't responsible for the teens' safety.