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swisscom ag-sponsored adr (SCMWY) Key Developments

Swisscom Unveils Tapit Mobile Payments App

Swisscom has unveiled Tapit, a smartphone app which reportedly enables users to make payments and collect loyalty points in a single ecosystem. Tapit will initially enable cashless payments in shops in Switzerland and abroad using Visa credit cards and prepaid cards issued by Cornercard, with MasterCard credit cards issued by the Aduno Group/Viseca to follow in the near future. Tapit is a shared platform for the three mobile providers in Switzerland: Swisscom customers will be the first to benefit from Tapit; the service will be available to Orange and Sunrise customers at a later point this year. The time is therefore ripe for a new ecosystem: Tapit. The app relies on partnerships between mobile providers and established companies from the areas of finance and business. Tapit, developed by Swisscom, is an independent platform for the three mobile providers and, in cooperation with the financial sector, will be improved on an ongoing basis. The Tapit smartphone app is similar to a wallet to keep various credit, prepaid and debit cards, loyalty cards and access cards. Furthermore, Tapit allows users to use their smartphone to access buildings, replacing traditional badges. In the near future, customers will also be able to use Tapit to manage their loyalty cards, making it easier to collect loyalty points. Once the user's cards have been registered on Tapit, the smartphone can then be used to make payments or access buildings in a quick and convenient manner. For example, due to the contactless feature, users can make payments by holding their mobile phones up to 4 cm away from the terminal; the transaction is then completed within two seconds. The customer only needs to enter a PIN or password to confirm the purchase if the amount exceeds CHF 40. Billing takes place via the bank's monthly credit card or prepaid card statement. An encrypted connection is guaranteed, and the customer's SIM card is used to authenticate the user details securely. Tapit's payment function currently supports Visa payment cards issued by Cornercard. Additional card issuers are set to follow, including MasterCard cards from the Aduno Group/Viseca. UBS is currently in an intensive testing and pilot phase with its MasterCard and Visa products. Acceptance in shops and businesses will be high right from the start: customers will be able to use Tapit in all businesses that currently accept contactless payments. Tapit can also be used as an employee ID badge for entering buildings anywhere this function is supported. To do this, Tapit works in cooperation with LEGIC Identsystems AG and its partner network as well as Siemens. Tapit's employee ID function has already been successfully tested in own buildings. Coop has announced that it will give its customers the opportunity to collect Supercard points via Tapit from mid-2015. To use Tapit, users are required to have a MasterCard- or Visa-certified, NFC-compatible smartphone with an Android operating system, an NFC SIM card and a private customer subscription with a mobile provider. Tapit for the iPhone is still in development.

Feldschlosschen Beverages Group Deploys Swisscom's M2M Solution to Maintain Beer Tanks

The Feldschlosschen Beverages Group has deployed M2M solution from the Swisscom M2M Centre of Competence that reportedly enables Swiss customers to maintain the beer tanks and to submit timely orders for new deliveries. The tanks themselves trigger new orders when levels get low. Feldschlosschen is employing M2M technology at over 300 of its biggest clients in Switzerland. Sensors measure the filling level, temperature and pressure at the customer's premises. The data are regularly synchronised with "myBeer", an application developed specially for Feldschlosschen, using M2M technology. Simply by glancing at their tablet or smartphone, restaurateurs can see how their system is performing and react immediately should there be a temperature increase or fall in pressure. The current filling level can also be viewed in real time. The M2M solution not only makes everyday life simpler for catering businesses and hotels, but also helps boost efficiency and reduce costs at Feldschlosschen. M2M prevents incorrect order entries and allows the company to optimise its delivery runs.

Swisscom Announces Executive Changes

Swisscom announced that Marcel Walker is appointed as new head of cloud, data centre services. Marcel Walker now has overall responsibility for cloud and data centre services for Swisscom Enterprise Customers. He is taking this on in addition to his role as head of Swisscom's Banking division. Gunther Thiel, the current Head of Cloud, has decided to leave Swisscom at end-July.

Swisscom Launches LTE Advanced Service in Berne and Lausanne Railway Stations

Swisscom has launched LTE advanced service on the network side in Berne and Lausanne railway stations and from the beginning of July 2014; it will be available in the cities of Berne and Biel/Bienne. The new LTE technology has been undergoing tests in the Swisscom lab since February 2014. Under optimal conditions the new LTE advanced technology will even allow speeds as high as 300 Mbps. The high speeds are achieved by interconnecting two 4G/LTE channels of 150 Mbps each. The first devices that permit the use of the higher data transmission speeds will become available from autumn 2014. The mobile network is a shared medium, which means that customers share the capacity of a mobile radio cell. The new LTE advanced technology increases the capacity of such a cell. As a result, Swisscom customers will be able to make better use of the speed offered by their subscription. The higher capacities are particularly important in areas that see large numbers of people, such as railway stations and city centres. Following the mobile frequency switchover (announced by the Federal Office of Communications) in summer 2014, Swisscom will expand the mobile network to cope with the new transmission speed on an ongoing basis and plans to extend it to the cities of Zurich, Geneva, Lucerne, Lugano and Basel.

Swisscom Wins CHF 13.5 Million Contract from SBB

Swisscom has won CHF 13.5 million contract from SBB to operate and expand its data network. Between 2004 and 2009, Swisscom deployed the basis of this network using Cisco technology. This network will now be expanded through 2018.


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