comscore inc (SCOR) Key Developments
TubeMogul Integrates comScore vCE into its Video Advertising Software
Oct 20 14
comScore, Inc. and TubeMogul announced a partnership that will deliver brand advertisers with TV-comparable metrics from comScore validated Campaign Essentials(R) (vCE(TM)) for digital video campaigns on TubeMogul's enterprise software for digital branding. The partnership brings vCE directly into the TubeMogul platform to give advertisers and their agencies campaign reporting metrics, such as demographics, reach/frequency and human gross rating points (GRPs), for their video campaigns. These metrics help advertisers determine which ads are delivered to actual people -- rather than bots or spiders -- and which are within their target audience segments. The partnership comes a year after the launch of BrandPoint, TubeMogul's solution for accurately buying digital video on a GRP basis. Under the integration, clients of BrandPoint will have access to comScore's human GRP metrics to verify accuracy and make direct comparisons to TV campaigns.
comScore and Datalogix Announce Joint Measurement Solution to Help Brands Close the Loop Between Digital Ad Exposure and In-Store Sales
Oct 8 14
comScore, Inc. and Datalogix announced a strategic partnership that brings together two of the leaders in digital ad measurement to help brands close the loop between digital ad exposure and in-store sales. The partnership allows comScore's U.S. clients to supplement validated Campaign Essentials(TM) (vCE) analytics with Datalogix offline sales measurement, including DLX ROI, to measure the offline sales of brand advertisers' campaigns. The joint measurement will utilize comScore vCE's non-human traffic filtering and viewability measurement for digital ad campaigns along with Datalogix's $2 trillion in consumer-level purchasing data, and it will help brands gain new insight into the offline sales performance of ads that were seen by users. The combination of comScore's impression-level reporting and Datalogix's offline sales data will provide deep insights through granular data sets from millions of purchasing households. Using those analytics, advertisers can better determine the most effective channels, publishers, creatives, formats, and demographics for their campaigns and optimize future campaigns at scale.
comScore Inc. Announces the Official Germany Launch of MMX Multi-Platform
Oct 2 14
comScore Inc. announced the official Germany launch of MMX Multi-Platform, the next generation of digital audience measurement and media planning. Building on MMX™, Mobile Metrix® and Video Metrix® from comScore’s Audience Analytics suite, MMX Multi-Platform offers unduplicated accounting of audience size and demographics that reflects that multi-platform digital media environment. MMX Multi-Platform is available in eight markets worldwide, including the European markets U.K., Spain, France and now Germany. With 56% of the digital media population in Germany now accessing the internet from more than one device each month, the need has never been greater for an unduplicated view of digital audiences. comScore’s introduction of MMX Multi-Platform helps address this important measurement challenge in Germany as part of its continued evolution of mobile measurement capabilities in the market. MMX Multi-Platform Brings Unified View of Digital Audiences Driving value for advertisers, agencies and publishers, MMX Multi-Platform includes some of the following applications: Demonstrating the size and characteristics of your Total Digital Population to agencies & advertisers. Understanding the dynamics of incremental, overlapped and exclusive audiences by platform. Deciding whether to strengthen or eliminate underperforming platforms from a campaign or strategy. Using benchmarks against competitors and plan against their success and failures. Using market averages to identify opportunities and fine tune growth strategies.
comScore, Inc. Presents at Goldman Sachs 23rd Annual Communacopia Conference, Sep-10-2014 08:50 AM
Sep 8 14
comScore, Inc. Presents at Goldman Sachs 23rd Annual Communacopia Conference, Sep-10-2014 08:50 AM. Venue: Conrad New York: 102 North End Avenue, New York, NY 10281, United States. Speakers: Gian M. Fulgoni, Co-Founder and Chairman Emeritus.
Neustar, Inc. Announces Partnership with Comscore, Inc. to Improve Digital Ad Delivery
Sep 5 14
Neustar, Inc. announced a partnership with comScore, Inc. that will give marketers a unified marketing solution incorporating validated Campaign Essentials (vCE) ad validation metrics in its offering. The partnership builds on Neustar PlatformOne's already robust capabilities and comprehensive partner ecosystem and enhances its ability to provide marketers with the visibility needed to measure and optimize digital campaigns. The integration of comScore vCE's MRC accredited metrics into PlatformOne will allow Neustar customers to more accurately measure ad viewability and the duration of ad engagement. These metrics provide advertisers with the transparency needed to confirm that their ads deliver quality, reliable impressions that engage the right audience, in the right geography, alongside brand safe content.