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As of 8:10 PM 08/18/14 All times are local (Market data is delayed by at least 15 minutes).

stephan co/the (SPCO) Key Developments

The Stephan Co. Launches Imagen(TM) Salon Formula for Growing Latina Hair Care Market

The Stephan Co. unveiled Imagen(TM), a game-changing new hair care line designed specifically with the Latina consumer in mind. Ideal for those occasions when one absolutely need cabello perfecto, Imagen(TM) Salon Formula consists of six, salon quality hair care products: Moisturizing Shampoo -- containing avocado oil and botanicals to naturally revive dry, damaged hair (12 oz); Strengthening Conditioner -- formulated to penetrate the hair shaft, instantly detangling and smoothing even problem hair (12 oz); Leave-in Conditioner -- a protein-enriched complex that restores moisture and softness (12 oz); Temporary Straightener -- a straightening and shining formula to temporarily remove curl and frizz without harsh chemicals (12 oz); Shine -- a weightless mist that adds brilliant shine (3.4 oz); and Anti-Frizz Serum -- a greaseless finishing balm to tame 'frizzies' and seal split ends (3.4 oz). All products: MSRP $7.99. The Stephan Co. also offers Imagen(TM) in value sizes for the entire family, including an Aloe Vera-based Shampoo (20 oz), Conditioner (20 oz), and Extra Hold Styling Gel (20 oz). All products: MSRP $4.99. In recent years, the Latino consumer has emerged as a force to be reckoned with, spending 43% more on branded hair products than the average shopper. The Latino population is projected to increase by 167% before 2050, compared to 42% for the general population. Its spending power likewise is moving in the same direction and is projected to grow from $1 trillion based on 2010 figures to $1.5 trillion in 2015.


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