rentrak corp (RENT:NASDAQ GS)

Executive Profile*

Background*

Mr. William P. Livek, Bill has been Chief Executive Officer of Rentrak Corporation since June 15, 2009. Mr. Livek serves as the Chief Executive Officer and President at ADcom Information Services, Inc. He served as the President and Chief Executive Officer at ADcom Information Systems, Inc. Mr. Livek served as the Co-Chief Executive Officer of Simmons Market Research Bureau. He has over 29 years of experience in the media and marketing information industries in the sales ... and marketing areas. In 1992, Mr. Livek Co-Founded Symmetrical Resources. Previously, Mr. Livek was a Co-Founder of Transactional Data Solutions (an LLC with MasterCard), and was a principal shareholder in Birch Research. He served as the President and Chief Executive Officer at Birch Scarborough Research. Prior to Birch Scarborough, Mr. Livek served as the Vice President of Sales and Marketing at Arbitron Radio. He served in a number of roles at Experian including Co-President of Experian Research Services, where he collaborated with customers to design and launch Experian's Addressable Advertising Service. Over the years, Mr. Livek has been a Consultant to a large number of media companies dealing with myriad problems in the measurement of their medium. Previously, Mr. Livek served as the Co-Chair and Co-Owner of Simmons Market Research Bureau. He serves as Vice Chairman of Rentrak Corporation and has been its Director since June 15, 2009. He served as a Director of Simmons Market Research Bureau. He is a frequent presenter at industry conferences including Advertising Research Foundation (ARF), Cable Advertising Bureau (CAB), Cable & Telecommunications Association for Marketing (CTAM) and ESOMAR Worldwide Research Organization. In 1993, Mr. Livek was Alumnus of the Year from the Department of Radio and Television at Southern Illinois University for his pioneering work in audience research. He is a graduate from Southern Illinois University with a B.S. in Broadcast Marketing/Research and Political Science.

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