alliance data systems corp
(ADS:New York)

Executive Profile*

Background*

Mr. Bryan J. Kennedy has been the Chief Executive Officer of Epsilon Data Management, LLC since January 2009 and served as its President since January 2009. Mr. Kennedy has been Executive Vice President of Alliance Data Systems Corporation since June 1996. He served as Executive Vice President of ADS Alliance Data Systems, Inc. He served as the President of Epsilon Marketing Services since January 2009. He served as the Chief Operating Officer at Epsilon Data Management, ... Inc. since October 2001, a wholly owned subsidiary of Alliance Data Systems Corporation and also served as its President of Strategic Database Services. Mr. Kennedy joined Epsilon in 1996 and has a unique hands-on perspective of all the stages of client programming, from crafting, delivering and managing complete solutions for clients. With a wealth of experience in technology development as well as database marketing strategy and execution, he helps lead Epsilon and its clients to the next level of marketing impact through technology sophistication. Prior to that, Mr. Kennedy held management positions with Capstead Mortgage Corporation from June 1990 to August 1994. He has particular expertise in loyalty marketing technology, Internet marketing tools and open systems development and has been closely involved in using his application architecture and management skills to lead development efforts in the lodging, telecommunications, financial services and retail industries, among others. He has been a Director of Direct Marketing Association since 2010. Mr. Kennedy earned his Bachelor's degree at Wheaton College in Wheaton, Illinois and his M.B.A. at Harvard Business School.

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