demand media inc (DMD:New York)

Executive Profile*

Background*

Ms. Joanne K. Bradford served as the Chief Revenue and Marketing Officer at Demand Media, Inc. from August 2011 to May 2013, where she led marketing, sales and corporate communications efforts. In this role, Ms. Bradford oversaw the Demand Media's efforts to drive growth as brand advertisers participate on the company’s owned and operated websites, and as business partners adopt the company’s professional content and social media platform. Prior to joining Demand Media, ... Ms. Bradford served as Senior Vice President of U.S. Revenue and Market Development at Yahoo! inc., where she was responsible for North American revenue generation activities and also struck innovative branded entertainment partnerships. Ms. Bradford served as Executive Vice President of National Marketing Services at Spot Runner, Inc. From 2001 to 2008, Ms. Bradford established herself as a new media trailblazer at Microsoft’s Internet Business unit. She served as Chief Media Revenue Officer, Corporate Vice President of Global Sales & Marketing and Chief Media Officer of MSN at Microsoft Corporation until March 2008. She began her career at McGraw-Hill, where she was the Vice President of Sales and Marketing at BusinessWeek Magazine. She serves on the boards of the Ad Council and CARE. She serves as Advisor at Greycroft Partners LLC. She previously served on the board of the Interactive Advertising Bureau Inc. (IAB) and The Advertising Council, Inc. In 2010, she was named to the Mediaweek 50, Adweek Media's annual list of the most influential people in media. While at Microsoft and McGraw-Hill, she received the Chairman’s Award from Bill Gates and The Management Excellence Award, respectively. She has a B.A. in Journalism with an emphasis in Advertising from San Diego State University.

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