havas sa (HAV:EN Paris)

Executive Profile*

Background*

Mrs. Mercedes Erra serves as an Executive President of Euro RSCG Worldwide, Inc. Mr. Erra has been Managing Director of Havas since July 12, 2005. Mrs. Erra serves as President of Euro RSCG France. She is the Founder of BETC Euro RSCG and serves as its President. She is responsible for the agency's client service structure and oversees planning, consulting, and business development. Working closely with key clients including Danone, Evian, Cadbury Schweppes, L'Oréal, ... Orange, Sara Lee (Playtex-Wonderbra), and Canal Group, she specializes in the reorientation of big brands. Mrs. Erra specializes in building and managing global brands. In this role, she created BETC Consulting and BETC Consumer Intelligence, two business units that focus on consumer and brand expertise. She contributed to major strategic shifts in the brands she worked for (health for Danone, youth for Evian, Air France vision - making the sky the best place on earth, Canal+ the most creative media brand). She served as Co-Chief Executive Officer of Euro RSCG France. Mrs. Erra served as Managing Director of Saatchi & Saatchi France. She serves as Chairwoman of Euro RSCG France and BETC Euro RSCG agency. Since January 2010, she has been Chairman of the Board of Directors of the Cité Nationale de l'Histoire de l'Immigrtion in Paris. She serves as Executive Co-Chairman of Euro RSCG Worldwide Inc. She served as Co-Chairman of Euro RSCG Worldwide, Inc. She has been a Director of La Société de la Tour Eiffel since May 18, 2011 and Havas since May 10, 2011. She has been an Independent Director of Accor SA since February 22, 2011. She serves as a Director of Forces Femmes, the Elle Foundation and Association Centre Pompidou-Metz. She served as a Director of Havas since July 12, 2005. She is an Officer of l'Ordre National du Mérite. Since January 2002, Mrs. Erra has been the Honorary Chairman of the HEC Association and also of Chevalier de la Légion d'Honneur. She teaches a post-graduate course in Marketing and Corporate Communication at Université de Paris 2 (Assas). She served as President of the AACC (French Advertising Agencies Association). She is Chevalier of the Légion d'Honneur and recipient of the French National Order of Merit. Mrs. Erra is a graduate of the HEC business school and of the Sorbonne (Masters and Professor of Letters). She holds a Mphil in Marketing and Corporate Communication from Université de la Sorbonne - Universités de Paris.

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