bazaarvoice inc (BV:NASDAQ GS)

Executive Profile*

Background*

Dr. Peter S. Fader is the Frances and Pei-Yuan Chia Associate Professor of Marketing at the Wharton School of the University of Pennsylvania. Dr. Fader serves as Co-director of the Wharton Interactive Media Initiative. Dr. Fader serves as a Member of the Science Adviosry Board at Applied Predictive Technologies. He has been a Director of Digital Analytics Association since June 2012. He serves as a Member of Board of Advisors of OrderGroove, Inc. He serves as a Member ... of Board of Advisors at Bazaarvoice, Inc. from a wide range of industries, such as consumer packaged goods, e-commerce, and music (online and offline). Much of his research highlights the common behavioral patterns that exist across these and other seemingly different domains. His research interests include the development of probabilistic models to understand and predict online and offline behavioral patterns. He serves as Trustee of Direct Marketing Educational Foundation. His work has been published in (and he serves on the editorial boards of) a number of leading journals in marketing, statistics, and the management sciences. Among other topics in this general area, Dr. Fader has focused on modeling customer retention and lifetime value and the differences/interplay between contractual and non contractual patterns of customer behavior. He has won many awards for his teaching and research accomplishments. Dr. Fader was named as the winner of the 2007 Robert B. Clarke Outstanding Educator Award, given by the Direct Marketing Educational Foundation to honor an academic's overall achievement in direct/interactive marketing. Dr. Fader earned both his B.S. and Ph.D. from the Massachusetts Institute of Technology.

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