partner communications-adr (PUG:Munich)

Executive Profile*

Background*

Mr. Yacov Kedmi served as the Head of Marketing, Content & Growth Engines Division at Partner Communications Company Ltd. from March 1, 2010 to January 31, 2012. Mr. Kedmi joined Partner Communications Co Ltd. in May 1998 and served as Vice President of Marketing and in October 2001 was appointed as Vice President of Content and Multimedia. From 1992 to 1994, Mr. Kedmi served as Deputy Managing Director and Marketing Director of the Ma’ariv daily newspaper, and before ... that, Managing Director of Mei Eden, a bottled water producer. He also served for eleven years as Marketing Director of Tabori Corporation, a producer of soft drinks, disposable diapers, and paper products. In the four years immediately prior to joining Partner Communications Co Ltd., Mr. Kedmi was the principal in MPV Communications, providing marketing consulting services to numerous Israeli companies, and was a partner in the launch of two businesses, one with a direct marketing catalogue in which customers bid for the products, and another producing premium gifts and promotional products. He studied management at Bar Ilan University, Israel.

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