brightcove (BCOV:NASDAQ GS)

Executive Profile*

Background*

Mr. David R. Mendels has been President and Chief Operating Officer of Brightcove, Inc. since January 2010. Mr. Mendels served as Senior Vice President and General Manager of Adobe Macromedia Software LLC. (Formerly known as Macromedia Inc.) since January 2004. Mr. Mendels was responsible for Adobe Macromedia's MX products, including Flex, Flash, Dreamweaver and ColdFusion. At Macromedia, Mr. Mendels also served as executive vice president and general manager, leading ... product development, marketing, and alliances including the setup and launch of international operations in Latin America and Japan. Mr. Mendels joined Adobe Macromedia in April 1992 and served numerous sales, marketing and general management positions. Mr. Mendels served as Senior Vice President of Business Productivity Business Unit of Adobe Systems Inc. until April 30, 2008. Mr. Mendels served as Senior Vice President of Enterprise and Developer Solutions Business Unit of Adobe Systems Inc. since December 2005. Mr. Mendels led Adobe's development of comprehensive, integrated technologies and solutions for enterprises and developers. He was responsible for products such as the Adobe® LiveCycle™ line of server software, enabling organizations to deploy solutions that effectively create, capture and integrate information and processes across the extended enterprise, and Macromedia® Flex™ product line, helping developers and enterprise develop and deploy applications that combine the richness of the desktop with the reach of the web. He served as Executive Vice President of Macromedia's tool and server product division. Mr. Mendels began his career in Macromedia's International Department in 1992. He led Macromedia's Japan field operations including all sales and marketing. Mr. Mendels served positions of running business development and alliances, general management of a number of Macromedia product groups since 1995, where he played a major role in Macromedia's product and business development for more than 10 years. He has nearly two decades of experience as a general manager, corporate strategist, thought leader, and deal maker focused on making the Internet easier to use for consumers and developers. Mr. Mendels has been a Director of Brightcove , Inc. since January 2009. He serves as a Member of Advisory Board of Allurent Inc. Mr. Mendels holds a Bachelor's Degree in East Asian studies from Wesleyan University and a Master's of Arts degree in Japanese studies from the University of California at Berkeley.

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BCOV:US	$7.67 USD	+0.08

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