world wrestling entertain-a
(WWE:New York)

Executive Profile*

Background*

Ms. Michelle D. Wilson has been the Chief Marketing Officer of World Wrestling Entertainment Inc. since February 2009. Ms. Wilson served as an Executive Vice President of Marketing of World Wrestling Entertainment since February 2009. Ms. Wilson has a combination of sports, entertainment and brand marketing experience. Ms. Wilson served as the Chief Marketing Officer of the United States Tennis Association, she was instrumental in making the US Open the highest attended ... annual sporting event in the world. She developed innovative advertising and promotional campaigns. Ms. Wilson was also a Pivotal Player in the implementation of several innovations for the sport, including in-stadium video screens, blue courts, instant replay, celebrity entertainment and the 2004 launch of the Olympus US Open Series. Prior to the USTA, Ms. Wilson oversaw all marketing efforts for the launch of the XFL football league, a partnership between WWE and NBC. She also held positions at the NBA in its domestic and international consumer products groups. Before her career in the sports industry, Ms. Wilson held brand management positions at Nabisco. Ms. Wilson is a past recipient of Brandweek’s “Marketer of the Next Generation” award and a winner of the American Marketing Association’s Effie award for outstanding advertising. She serves as a Director of The Advertising Council, Inc. Ms. Wilson is a cum laude graduate of the University of Pennsylvania and holds an MBA from Harvard Business School.

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