electronic arts inc (EA:NASDAQ GS)

Executive Profile*

Background*

Mr. Peter Robert Moore has been Chief Operating Officer of Electronic Arts Inc. since August 4, 2011. Mr. Moore has been Strategic Adviser at TLA Worldwide Plc since March 19, 2012. He has more than 25 years of global management, marketing and sales experience. He served as President of EA Sports division of Electronic Arts Inc. from July 17, 2007 to August 4, 2011. Mr. Moore served as Head of Lucrative Sports Division of Electronic Arts since July 2007. He served as ... Senior Associate of Apax Partners Worldwide LLP (formerly Apax Partners Ltd.) and Apax Partners Inc. He served as Corporate Vice President, Interactive Entertainment Business, Entertainment and Devices Division of Microsoft Corp. since January 2006. At Microsoft, he oversaw retail business in the home and entertainment division, including the Xbox(TM) video game console, Xbox, and PC games from Microsoft Game Studios and home software and hardware products sold at retail, in Europe and Japan. He served as Corporate Vice President of Worldwide Marketing and Publishing, Xbox of Microsoft Corp. His responsibilities include driving games development at Microsoft Game Studios, as well as cultivating relationships with third-party game publishers and developers around the world. Mr. Moore was responsible for establishing industry-shaking alliances, including alliances with industry giant Square Enix and legendary developers Hironobu Sakaguchi (Mistwalker), Yoshiki Okamoto (Game Republic) and Tetsuya Mizuguchi (Q Entertainment) and publishing powerhouse Electronic Arts Inc. Mr. Moore served as Head of Global Game Production And Marketing of Microsoft Corp. since March 20, 2004 and Corporate Vice President of Retail Sales and Marketing since January 20, 2003 and served as its Head of Video-game Business. Prior to Microsoft, he served as Chief Operating Officer and President of Sega of America Inc. He is a video game industry veteran. At SEGA, he played a critical role in repositioning the SEGA brand and product suite to achieve a leadership position in the industry. Mr. Moore served as Senior Vice President of Marketing and was responsible for the successful launch of the SEGA Dreamcast(TM) video game console. Prior to joining SEGA, he was with Reebok International Ltd. for six years, where he held senior management positions including Vice President of Global Sports and Senior Vice President of Reebok Footwear. From 1999 to 2003, Mr. Moore served as Senior Vice President of Marketing and then as President and Chief Operating Officer of Sega of America Dreamcast, Inc. He started his career at Patrick USA, the US subsidiary of the French sportswear company, where he served as President. He served as Principal Investing, Equity Capital Markets, and Merger Advisory at Bear, Stearns & Co. Inc. He serves as a board member of the Seattle Childrens Theatre. He served as Director of Timberland LLC., from May 19, 2005 to September 2011. He served as Non Executive Director of TLA Worldwide Plc until March 19, 2012. He was employee at The Goldman Sachs Group, Inc. Mr. Moore holds a Bachelors degree from Madeley College at Keele University, United Kingdom and a Master's degree from California State University, Long Beach.

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EA:US	$21.75 USD	-0.22

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