united continental holdings
(UAL:New York)

Executive Profile*

Background*

Mr. Thomas F. O'Toole, Tom serves as Senior Vice President of Marketing and Loyalty at United Continental Holdings, Inc. Mr. O'Toole served as Senior Vice President of United Continental Holdings, Inc. (also known as UAL Corporation) since January 2010. Mr. O'Toole served as the President of Mileage Plus Holdings, LLC at United Continental Holdings, Inc. and was responsible for leading MileagePlus, the world’s largest travel loyalty program, in addition to United’s cobrand ... card portfolio, customer relationship management systems, media business and related business initiatives. He served as Chief Marketing Officer of United Continental Holdings, Inc. since January 2010. He served as Chief Marketing Officer and Senior Vice President of United Air Lines Inc. since January 31, 2010. He served as Senior Vice President and Chief Operating Officer of Mileage Plus Holdings, LLC. He joined United in early 2010. Prior to United Airlines, he spent 14 years at Global Hyatt Corporation. He served as Senior Vice President of Strategy and Systems for both Hyatt Corporation, the parent company of Hyatt Hotels Corporation and AIC Holding Co., (the parent company of Hyatt International Corporation) since March 2003. He has almost 30 years of marketing experience - 20 in the hotel industry. He served as Chief Marketing Officer and Chief Information Officer for Global Hyatt Corporation, where he led brand marketing, distribution, reservations and information technology for all operating companies and brands worldwide. From October 2000 to March 2003, Mr. O'Toole served as Senior Vice President, Marketing and Information Technology for Hyatt Hotels Corporation. From March 1999 to October 2000, he served as Senior Vice President of Marketing for Hyatt Hotels Corporation. From July 1995 to March 1999, he served as Vice President, Marketing for Hyatt Hotels Corporation. He has been a Director of Pegasus Solutions, Inc. since May 1998. He serves as a Director of Travel Industry Association of America. He serves as a Member of Hotel Advisory Council at Room 77, Inc.

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