Executive Profile

Chad Fogg Member of Technical Advisory Board, Elemental Technologies, Inc.

Age	Total Calculated Compensation	This person is connected to 1 Board Members in 1 different organizations across 1 different industries. See Board Relationships
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Background

Mr. Chad Fogg served as an Architect of the only full-rate video JPEG codec for OKI Semiconductor since 1991. Mr. Fogg served as an Editor of several MPEG specifications, including MPEG-2 Video. Mr. Fogg is an early explorer of major new technology trends, specialzing in video coding and neuroscience. His deep industry insight is employed by three Silicon Valley venture firms. He has contracted for TiVo, Pixim, VUDU, Sony, and Silicon Image, and frequently consults in ... large-organization intellectual property matters. Mr. Fogg became a DSP developer and Architect at Chromatic Research (acquired by ATI), which created a programmable graphics controller enabling the first PC platform DVD player. Mr. Fogg serves as a Member of the Technical Advisory Board of Elemental Technologies, Inc. He served as C-Cube Microsystem's representative during the H.263 and early H.264 projects. With Gary Sullivan, he co-authored the Microsoft DirectX Video Acceleration (DXVA) specification now used in most graphics cards. Mr. Fogg is Doctoral Candidate and Research Assistant at Washington State's College of Veterinary Medicine. Mr. Fogg has been conducting his Ph.D research in low-level brain mechanics. He believes attention plays a key computational role in cortical pattern recognition, giving biology an unmatched advantage over modern computing engines. He is an organizing proponent of "H.265" | HVC – a hopeful next-generation standard following H.264 | AVC within 5 years.

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