Executive Profile

Gerald Baldwin Director, TechnoServe, Inc.

Age	Total Calculated Compensation	This person is connected to 2 Board Members in 2 different organizations across 2 different industries. See Board Relationships
69	--

Background

Mr. Gerald Baldwin, Jerry has been the proprietor of J. Baldwin Wines, a producer of Zinfandel wines since 2000. Mr. Baldwin served as the Chairman of the Board from 1994 to January 2001 at Peet's Coffee & Tea, Inc. and its Chief Executive Officer and President from 1971 to 1994. Mr. Baldwin co-founded Starbucks Coffee Company in 1971. He has been a Director of Peet's Coffee & Tea, Inc. since 1971. He served as a Director of TechnoServe, Inc. since 2000. He was President ... of Association Scientifique du Caf from 2001 to December 2004 and Director from 1999 to March 2005. He has also served as a Director of Specialty Coffee Association of America, Founding Chairman of its Technical Standards Committee and Chairman of the Coffee Quality Institute.

Corporate Headquarters 1400 Park Avenue Emeryville, California 94608-3520 United States Phone: 510-594-2100 Fax: 510-594-2180 Board Members Memberships Director TechnoServe, Inc. 1971-Present Director, Member of Audit Committee and Member of Nominating & Corporate Governance Committee Peet's Coffee & Tea, Inc. Education There is no Education data available. Other Affiliations Peet's Coffee & Tea, Inc.

Annual Compensation There is no Annual Compensation data available. Stocks Options There is no Stock Options data available. Total Compensation There is no Total Compensation data available.

COMPETITOR COMPENSATION

There is no Competitor Compensation data available.