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Richard Archer LeFurgy

Founder and Principal, Archer Advisors

Age	Total Calculated Compensation	This person is connected to 9 Board Members in 9 different organizations across 13 different industries. See Board Relationships
56	--

Background

Mr. Richard Archer LeFurgy, Rich, serves as a General Partner at Archer Martin Ventures. Mr. LeFurgy is the Founder of Archer Advisors and serves as its Principal. He serves as Principal of Archer Ventures. Mr. LeFurgy runs Archer Advisors. Mr. LeFurgy is an Advisor at Freestyle Capital. He serves as Advertising Advisor at Delivery Agent, Inc. He serves as an Adviser at KickLabs and Freestyle Capital. He serves at Disney Interactive Media Group and IGN Entertainment, ... Inc. He served at Fizzylab. He has 11 years of digital media and marketing experience and 17 years in the traditional media business at an advertising agency in New York. He served as Venture Partner of Walden Venture Capital II, L.P., Walden Venture Capital. He served as Chief Executive Officer [x+1], Inc. and served as its Acting Chief Executive Officer until February 2008. He served as Senior Vice President of Advertising Sales at Starwave Corporation. He served as Senior Vice President of Buena Vista Internet Group. He served as Head of Online Ad Sales at Starwave Corporation [ESPN.com, NFL.com, NBA.com] and the Walt Disney Internet Group 1995 to 1998. He served as a Senior Partner at NW Ayer & Partners in New York from 1978 to 1995 and served as its Executive Vice President. He started Archer in 2003, advising clients such as America Online, Google, Iconoculture, and Real Networks in online advertising and marketing strategy. Prior to his, he was the General Partner and Venture Partner at WaldenVC from 1998 to 2005. He served as Senior Vice President of the JV Buena Vista Internet Group, where he oversaw online advertising sales for ABCNews.com and Disney Online along with the sports and sports league joint ventures of ESPN.com. Prior to Starwave, Mr. LeFurgy had a 17 year career in the advertising agency business at NW Ayer & Partners from 1978 to 1995, working on clients such as AT&T, Avon, Proctor & Gamble, urger King, DuPont, Gillette, Marriott, and Nestle. While at Ayer, he established the event marketing company for the AT&T account that would later become Momentum LLC that would later be sold to IPG. He serves as the Chairman of the Board of an online advertising and marketing optimization company, Blue Lithium, Fathom Online and Associated Content. He served as Chairman of [x+1], Inc. He served as Chairman of Interactive Advertising Bureau from 1996 to 2001. Mr. LeFurgy served as the Founding Chairman of the Bay Area Interactive Group, an industry association which has together members of the interactive community in the San Francisco Bay Area for education and networking. Mr. LeFurgy started the direct marketing agency Worldwide 1 on 1 while at Ayer, serving the AT&T and Marriott businessAt Walden, Mr. LeFurgy focused on traditional and interactive marketing and media companies, and invested and sat on the board of a number of interactive advertising and media companies including Blue Lithium, Lot 21, IGN Networks, and All Advantage. In 1996, he co-founded the Interactive Advertising Bureau and started one of the first online advertising sales organizations at Paul Allen's Starwave Corporation in 1995. He serves as a Director of Centro, LLC. He serves as a Director of Placecast, Blue Lithium Associated Content, Inc while his advisory projects (totaling 40+) have included Klout, Glam, and Google. He has been a leading change agent in the interactive media and advertising industry since then, first selling advertising on Starwave's ESPN.com along with joint venture properties NFL.com, NBA.com, and NASCAR.com, Mr. LeFurgy added responsibilities for consumer marketing in 1996. He serves as Member of Advisory Board at Viewpoints Network, LLC, Ad:tech expositions, LLC and Glam Media, Inc. He serves as a Director of Interactive Advertising Bureau and BlueLithium, Inc. He has been a Director of 1020, Inc., since May 2008. He serves as a Director of number of early stage interactive companies including Poindexter Systems. He served as a Director of The Advertising Research Foundation and Fathom Online Corp and AllAdvantage.com, Inc. As a volunteer while working for Starwave, Mr. LeFurgy was elected IAB Chairman and Director for five consecutive years from 1996 to 2001. He has also personally invested in over 15 early stage investments focused on online advertising and helped to establish the association's governance, vision, mission, and structure; developed the first voluntary banner size standards, and helped institute the industry's benchmark revenue report with PricewaterhouseCoopers. He served as Member of Advisory Board at Anchor Intelligence, Inc. and Baymark Technologies, Inc. Mr. LeFurgy has long been recognized as one of interactive industry's leaders, and was awarded the Interactive Advertising Bureau's first Lifetime Achievement Award in 2004 and was inducted in Ad Age’s Interactive Hall of Fame. He is also USA Today called Rich the “Johnny Appleseed of online advertising. Mr. LeFurgy holds a Bachelor of Science degree in Advertising from Syracuse University.

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