May 22, 2013 1:56 PM ET

Company Overview of Direct Marketing Educational Foundation

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Seth D. Radwell

Treasurer and Trustee, Direct Marketing Educational Foundation

Age	Total Calculated Compensation	This person is connected to 1 Board Members in 1 different organizations across 2 different industries. See Board Relationships
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Background

Mr. Seth D. Radwell served as President of Grolier Enterprises, Inc. Mr. Radwell served as an Executive Vice President of Scholastic Corp. since March 2005. He also served as the President of e-Scholastic and Scholastic At Home Inc. since March 2005. Mr. Radwell is a veteran e-commerce and publishing executive. He was President, Marketing and Editorial Group for Bookspan, where he was responsible for all editorial, marketing, media and Internet functions for Scholastic ... Corp., as well as new business and product development. Mr. Radwell guides the growth of e-Scholastic, tapping into the potential of the Internet as a significant channel of distribution and e-commerce to expand Scholastic Corp.'s core businesses. He was responsible for the growing online school book club ordering area, COOL (Club Ordering Online), that currently processes about 40 percent of Scholastic's U.S. school book club orders as well as orders from overseas teachers processed through International COOL; The Scholastic Store, an e-commerce site serving families; and The Teacher Store, selling Scholastic teaching resources, paperbacks and other products to both individual teachers and to school districts. Mr. Radwell also oversaw the development of new interactive products and services on the site, continually refreshing Scholastic.com's rich content and network of information and activities for teacher, parents, and children. Mr. Radwell has more than 15 years experience with Internet and Direct Marketing and technology to his position at Scholastic. Prior to his last role at Bookspan, Mr. Radwell was Chief Executive Officer and President of Doubleday Interactive and booksonline.com where he transformed the book clubs business from a paper- based to an online enterprise, attracting new, younger audiences to book clubs and establishing new business opportunities. He created many new book clubs that were founded using this multi-channel approach: "Black Expressions," a club targeted to the African American community as well as Mosaico and Circulo de Lectores, Spanish-language book clubs. More recently, he spearheaded the development of Zooba, an entirely new type of book club -- that allows members to pick monthly selections themselves, using a queue technology online. He also served as Vice President and General Manager of the U.S. Market for Bertelsmann Online. Prior to joining Bertelsmann, Mr. Radwell served as Senior Vice President, Content and Product Design for Prodigy Services Company. At Prodigy, Mr. Radwell led the development of many new e-commerce applications on the internet that have become commonplace today: Prodigy Shopping Network, and online trading, banking and travel applications. Before joining the online business development boom, he spent six years with management consulting firm McKinsey & Company, where, as a leading member of McKinsey's telecommunications and media practice, he managed client relationships over a wide range of industrial and consumer companies. He serves as Treasurer and Trustee at Direct Marketing Educational Foundation. Mr. Radwell received a Master's degree in Public Policy, with a concentration in International Trade and Finance, from Harvard University's Kennedy School of Government. He earned a Bachelor of Arts degree summa cum laude from Columbia College.

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