Executive Profile

Jerry Shereshewsky Advisor, I-Behavior, Inc.

Age	Total Calculated Compensation	This person is connected to 4 Board Members in 4 different organizations across 6 different industries. See Board Relationships
66	--

Background

Mr. Jerry Shereshewsky serves as Chief of Grown-Up at GrownUpMarketing. Mr. Shereshewsky serves as an Advisor of I-Behavior, Inc. Mr. Shereshewsky served as the Chief Executive Officer of Grandparents.com LLC. He was Ambassador Plenipotentiary to Madison Avenue of Yahoo! Inc., since 1998. He served as the Director of Agency Relations for Yahoo, Inc. In 1981. Mr. Shereshewsky ran the Atari account at ad agency Young and Rubicam. Mr. Shereshewsky served as a Senior Vice ... President of Young and Rubicam from 1969 to 1990, where he led such accounts as Atari, General Foods, Frito-Lay, Johnson & Johnson, and Gillette. During his tenure at direct-response giant Wunderman Worldwide, he developed and launched Gevalia Kaffe for General Foods, the highly successful directly-marketed coffee brand. He even conceived and helped create a soft drink brand, Mello Yello, for Coca-Cola Company during a year in Atlanta. Mr. Shereshewsky served as Vice President of Marketing and Special Products of Bertelsmann Music Group, (BMG) from 1990 to 1995 and ran its sales promotion efforts and created one of its first Web sites. Mr. Shereshewsky served as a Senior Vice President of Public Relations powerhouse Burson-Marsteller. He served as Senior Vice President of Yoyodyne from 1995 to 1998 and also served as its Director of Marketing. He helped make Yoyodyne the premier direct marketing promotion company online and made them so attractive to Yahoo! that they bought them. He serves as a Member of the Board of Advisors at Buysight, Inc. He serves as a Member of Advisory Board at International Laboratory of Advanced Education Technologies and Rocket Fuel Inc. Mr. Shereshewsky served as a Director of SWMX, Inc. from July 26, 2006 to October 16, 2007. He served as a Director of Sofwave Media Exchange, Inc. since April 2006. He serves on the Dean's Advisory Board at the University of Wisconsin School of Business and serves on the Advisory Board for the Adcenter at Virginia Commonwealth University. He is a Director of The Direct Marketing Association (DMA) and Direct Marketing Educational Foundation. Mr. Shereshewsky is a graduate of the University of Wisconsin, where he received his degree in Russian History.

Corporate Headquarters 2051 Dogwood Street Louisville, Colorado 80027 United States Phone: 303-228-5000 Fax: 303-926-1367 Board Members Memberships Trustee Direct Marketing Educational Foundation 2006-2007 Former Director, Member of Audit Committee and Member of Compensation Committee SWMX, Inc. Education Unknown/Other Education University of Wisconsin - Madison Bachelor's Degree University of Wisconsin - Madison Other Affiliations University of Wisconsin - Madison SWMX, Inc. Grandparents.com, Inc. Buysight, Inc. Rocket Fuel Inc. Direct Marketing Educational Foundation International Laboratory of Advanced Education Technologies

Annual Compensation There is no Annual Compensation data available. Stocks Options There is no Stock Options data available. Total Compensation There is no Total Compensation data available.

COMPETITOR COMPENSATION

There is no Competitor Compensation data available.