December 27, 2014 8:31 PM ET

Wireless Telecommunication Services

Company Overview of TracFone Wireless, Inc.

Company Overview

TracFone Wireless, Inc. provides pay-as-you-go prepaid wireless phone services. It markets handsets and airtime cards online and through retail locations across the United States, Hawaii, Alaska, and Puerto Rico. TracFone Wireless, Inc. was formerly known as Topp Telecom, Inc. and changed its name to TracFone Wireless, Inc. in November 2000. The company was founded in 1996 and is based in Miami, Florida. As of February 9, 1999, TracFone Wireless, Inc. operates as a subsidiary of America Movil S.A.B. de C.V.

9700 North West 112th Avenue

Miami, FL 33178

United States

Founded in 1996





Key Executives for TracFone Wireless, Inc.

Chief Executive Officer and President
Senior Vice President of Product Management
Executive Vice President of Sales and Marketing
Compensation as of Fiscal Year 2014.

TracFone Wireless, Inc. Key Developments

Gateway Health Selects TracFone Wireless and Voxiva to Enhance Member Engagement with Digital Health Programs

Gateway Health is working with TracFone Wireless, Inc. and Voxiva, Inc. to engage and support Medicaid members in taking an active role in their health through the use of mobile phones. Through SafeLink Health Solutions(R), a TracFone brand, Gateway will be able to enhance member communications and help them stay healthy through access to mobile phones and health programs. Eligible Gateway members receive a phone with 250 monthly minutes, unlimited text messaging and toll-free calls to Gateway member services. Members also have access to Voxiva's suite of mobile health programs for maternal and child health (Text4baby and Text4kids), and adult health and wellness (Txt4health). These programs are designed to educate and support members, encourage them to follow recommended guidelines for preventive care, vaccinations and screenings, and inform them about health plan services and benefits.

Passport Health Plan Commits to Improve Member Health and Engagement in Partnership with Voxiva, Inc. and TracFone Wireless, Inc

Passport Health Plan has selected Voxiva, Inc. and TracFone Wireless, Inc. to engage and support their members in taking an active role in their health by providing them with free mobile phones and health messaging. Eligible members will receive a phone with 250 monthly minutes, unlimited text messaging, and toll-free calls to Passport's Member Services hotline. Members also have access to Voxiva's digital health programs for maternal and child health (Text4baby and Text4kids), and adult health and wellness (Txt4health). These programs encourage members to follow recommended guidelines for preventive care, vaccinations, and screenings, and also inform them of their health plan benefits. Voxiva developed these services to help health plans improve key quality measures (HEDIS & EPSDT) and increase member retention. Independent evaluations demonstrate improved outcomes on key quality measures, including appointment attendance and timely immunizations.

Microsoft Corp., TracFone Wireless and Health Choice Network Collaborate to Offer Innovative Mobile Health Management Solution to the Healthcare Market

Microsoft Corp. and TracFone Wireless announced a collaboration that will bring the benefits of smartphone technology and services to underserved and high-risk populations through a new mobile health management solution offered through providers and insurers. This approach expands on Microsoft's commitment to healthcare and TracFone's telecommunications expertise as the larger Lifeline provider and prepaid wireless leader. Microsoft and TracFone will work with Health Choice Network (HCN) to conduct a pilot project where HCN will provide smartphones to diabetes patients to help them better manage their care. Building on the success of TracFone's short message service, text and phone programs, the new solution will be offered on a Windows Phone and feature Microsoft's familiar suite of services and solutions, such as Microsoft Office 365, Microsoft HealthVault, Microsoft Dynamics CRM and a variety of smartphone applications. It will combine enterprise-grade security and privacy features to allow security-enhanced, HIPAA-enabled email and messaging communications to patients regarding their health and regimens. In addition, it will provide appointment reminders with calendar functionality and remote device management that is standard with a Windows Phone. Patients participating in the HCN pilot will receive a Windows Phone with TracFone's prepaid services that will help them improve their engagement and manage their disease. The pilot's goal is to demonstrate how access to mobile technology can help improve patient compliance, education and ultimately disease-related outcomes. HCN will develop a customer application to help participants provide consent, deliver and receive reminders, ensure treatment plan understanding, and aid in disease self-tracking for blood sugar levels and other vital health information. Patients will also have access to a variety of apps, including several that are specific to diabetes care, and other mobile devices connected to HealthVault to ensure the personal health records are pulling information from any devices they regularly use to help monitor important health information. Because the solution will also be running on the Windows Phone 8.1 operating system, the mobile health solution will benefit from emerging Microsoft technologies such as Cortana personal assistant, which can help set reminders based on time, location, individual habits and preferences. For example, Cortana can remind patients to fill a prescription the next time it senses that they are near the pharmacy, or it can remind them to talk to a doctor about a specific concern the next time a doctor's call or email is received.

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