July 31, 2014 6:07 AM ET

Media

Company Overview of Horizon Media, Inc.

Company Overview

Horizon Media, Inc. operates as a media services agency. The company provides communications planning and activation across various channels, including video, audio, print, and out of home, as well as digital, social, and mobile. Its services include consumer insights, channel insights, creative media services, creative digital services, dashboards and analytics, media research, competitive research, direct marketing, creative traffic services, sports and entertainment marketing, and trade and barter services, as well as campaign planning, execution, and refinement. The company serves businesses in the United States and internationally. Horizon Media, Inc. was founded in 1989 and is headquar...

75 Varick Street

New York, NY 10013

United States

Founded in 1989

Phone:

212-220-5000

Fax:

212-309-7919

Key Executives for Horizon Media, Inc.

Managing Partner of Brand Strategy - New York and Executive Vice President
Managing Partner and Executive Vice President
Managing Partner and Executive Vice President
Executive Vice President and Managing Partner
Compensation as of Fiscal Year 2014.

Horizon Media, Inc. Key Developments

Horizon Media Announces Executive Appointments

Horizon Media announced that it has hired a senior executive to lead the multicultural brand strategy practice within the agency to further strengthen its existing cross-cultural capabilities as the company continues to infuse cross-cultural experts across all of its brand teams. Horizon has appointed Karina Dobarro as VP, managing director, multicultural brand strategy. Joining her is Jerly Marquez as associate director of multicultural brand strategy. Dobarro will report to Stan Fields, EVP, Managing Partner at Horizon Media, and Marquez will report to Dobarro. Dobarro is a multicultural marketing leader with particularly strong Hispanic market expertise. She joins Horizon Media from Mindshare where she was Managing Director of multicultural marketing, spearheading its multicultural unit. Jerly Marquez joins Horizon from GroupM, where she spent six years as a U.S. Hispanic and multicultural market specialist supporting WPP media agencies Maxus, MEC, MediaCom and MindShare.

Horizon Media, Inc. Appoints Jennifer Bolt as SVP, Managing Director of the Jack in the Box Account

Horizon Media, Inc. announced that it has hired Jennifer Bolt as SVP, Managing Director of their Jack in the Box account. Bolt will oversee the Jack in the Box account and will be reporting to EVP, Managing Partner Paul Santello. Most recently Jennifer was Chief Strategy Officer at the advertising technology startup rVue, where she helped shape the company's market strategy, demand-side platform, analytics products, and operations.

Clear Channel and Horizon Media Announce Multi-Year Cross-Platform Partnership

Clear Channel, and Horizon Media, announced a pioneering $100 million, multi-year cross-platform partnership providing Horizon and its clients with exclusive access to select integrated, first-to-market opportunities across Clear Channel's industry leading business and platforms. This first-of-its-kind alliance will enable the companies to leverage Clear Channel's assets including out of home, broadcast, mobile, digital and events to benefit Horizon's clients, proving the effectiveness and ROI of broadcast and out of home through deep integrated marketing partnerships. The alliance provides Horizon Media with exclusive rights across key events and promotions, including select Artist Integration Programs, World Premieres, customized shows at Clear Channel's iconic iHeartRadio Theaters in New York and Los Angeles, as well as special events created just for Horizon clients. In addition, the agency will have access to the full array of creative talent at Clear Channel Media and Entertainment for special content creation opportunities. The partnership will also allow for the co-creation of new psychographic targeting systems utilizing Horizon's proprietary tools and insights fused with unique music and consumer research built on Clear Channel Media's industry-leading national reach. The valuable research insights developed throughout the partnership will fuel further media mix model development.

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