August 27, 2014 12:58 PM ET

Internet Software and Services

Company Overview of Business Wire, Inc.

Company Overview

Business Wire, Inc. operates in commercial news distribution business. It allows member companies and organizations to transmit their news releases, regulatory filings, photos, and other multimedia content to journalists, news media, trade publications, financial professionals, institutional and individual investors, Internet portals, information Web sites, investor services, regulatory authorities, business-to-business decision-makers, and the general public in the Americas, Europe, the Asia-Pacific, the Middle East, and Africa. The company’s solutions include Smart News Release platform that provides text news releases and multimedia content; Smart Marketing Page, a communications platform...

44 Montgomery Street

39th Floor

San Francisco, CA 94104

United States

Founded in 1961

Phone:

415-986-4422

Fax:

415-788-5335

Key Executives for Business Wire, Inc.

Chairman and Chief Executive Officer
President and Director
Founder and Member of The Board of Directors
Chief Financial Officer
Chief Operating Officer
Age: 49
Compensation as of Fiscal Year 2014.

Business Wire, Inc. Key Developments

Business Wire Enters into News Distribution and Sales Agreement with iSentia

Business Wire will leverage the comprehensive and dynamically updated media databases of iSentia to significantly expand its news distribution reach in the Australia and New Zealand markets. The new arrangement will provide Business Wire members with precision targeting of industry trade journalists, in addition to full-scale coverage of mainstream and online media. Additionally, Business Wire reaches key Australasia media via its access to the global networks of The Associated Press and Agence France-Presse. A key benefit of the collaboration between the two companies is iSentia's ability to market Business Wire's media and investor relations services to its 5,000 clients. With Business Wire's Sydney office available to provide product counseling and consultative support, iSentia clients will gain seamless access to Business Wire's global media networks and investor relations services. Of equal importance, iSentia's impressive client base will now be able to reach consumer audiences, business decision-makers, and investors in North America, Europe, Latin America, the Middle East, and Africa, in addition to all of the Asia Pacific region, with ease.

Business Wire Unveils the Picture Capsule

Business Wire announced the launch of the Picture Capsule, a digital content marketing platform that turns still images and news photos into visually interactive marketing tools that are designed to increase user engagements while tracking all interactions. The Picture Capsule employs overlay technology which allows the placement of custom icons on digital images that when hovered over, open links to additional content. Conventionally, news release photos have been static images, providing no opportunity to discover more about the story without leaving the announcement page. With the Picture Capsule, engagement is increased by providing journalists, consumers and influencers multiple content files, including videos, audio, documents, images, social sharing and links to other websites, all within a single image. The Picture Capsule can be shared via one embeddable link that enables users to publish the interactive branded image to websites, blogs and social media channels. Every interaction with every piece of content in the Picture Capsule is monitored and measured. Clients receive access to a real-time dashboard that provides in-depth metrics on views, shares, engagements and more. Beta versions of the Picture Capsule have delivered engagement rates that exceed static images by 20 to 100 times. The Picture Capsule is powered by NextWorks.

Business Wire, Inc. Presents at EuroMedtech 2014, May-06-2014

Business Wire, Inc. Presents at EuroMedtech 2014, May-06-2014 . Venue: Marriott Linz Hotel, Europaplatz 2, A-4020, Linz, Austria.

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