December 21, 2014 8:07 PM ET


Company Overview of Blue Bird Corporation

Company Overview

Blue Bird Corporation designs, manufactures, and sells buses for schools, activities, child care, and commercial purposes. The company also offers parts, technical training, support, maintenance, and repair services through a network of dealers, and parts and service facilities in North America. It serves customers in North America, Africa, Asia, the Caribbean, Latin America, Europe, and the Middle East. Blue Bird Corporation was formerly known as Blue Bird Body Company and changed its name to Blue Bird Corporation in 1992. The company was founded in 1927 and is based in Fort Valley, Georgia. It has a warehouse facility in Delaware, Ohio. Blue Bird Corporation operates as a subsidiary of The...

402 Blue Bird Boulevard

P.O. Box 937

Fort Valley, GA 31030

United States

Founded in 1927





Key Executives for Blue Bird Corporation

Chief Executive Officer and President
Age: 58
Chief Financial Officer
Chief Operating Officer
Senior Vice President and General Manager
Chief Commercial Officer
Compensation as of Fiscal Year 2014.

Blue Bird Corporation Key Developments

Blue Bird Introduces Stability Technology Featuring Bendix ESP Full-Stability System

Blue Bird advances the school bus industry with its newest introduction, factory-installed electronic stability control. This cutting-edge technology is provided by Bendix Commercial Vehicle Systems LLC. The Bendix Electronic Stability Program (ESP) features a proven vehicle technology that helps mitigate and possibly prevent loss-of-control during over-and under-steer conditions. Electronic stability control is now available as an option on Blue Bird’s All American and Vision bus line. More than 300,000 commercial vehicles in the U.S., Canada and Mexico are equipped with Bendix ESP. Bendix ESP is an anti-lock brake system-based stability technology that recognizes and assists drivers by providing increased stability and control during bus under-and over-steer driving situations. Delivering the high level of stability on wet, frozen and dry surfaces, the system utilizes a series of sensors to continuously monitor vehicle parameters including wheel speed, lateral acceleration, steering angle, brake pressure and yaw rate. The sensors combine to measure driver intent and vehicle direction, helping to improve driving through automatic interventions such as de-throttling the engine and selectively applying the brakes— typically reacting faster than human response.

Blue Bird Corporation Introduces Blue Bird Connect

Blue Bird Corporation announced Blue Bird Connect, powered by Synovia Solutions, simply the best GPS fleet management system in the business. Through an exclusive relationship with Synovia Solutions, customer can now order new Blue Bird school bus straight from the factory with Blue Bird Connect. When customer buys a Blue Bird bus, customer has the option to activate, at no upfront cost, any or all components of Blue Bird Connect, and enjoy the ease and peace of mind that comes with the backing of Synovia’s proven GPS fleet management system. Blue Bird Dealer can up-fit existing fleet of buses as well, regardless of brand. Watch customer fleet saves money and increase efficiency with this GPS fleet management system. If the customer is not ready to make a decision to order Blue Bird Connect as an option at the time of the bus purchase, Blue Bird will be pre-wiring all school buses to ease field installation at a later date. Offering Blue Bird Connect as an OEM option, as well as pre-wiring buses for future installations are both industry-firsts from Blue Bird and reinforce the company’s commitment to innovation and technology. This integrated solution has proven, time and time again, to reduce total cost of ownership. This GPS fleet management system offers core functionality including GPS capabilities, comparative analysis, student tracking, a parent portal, safety reporting as well as engine diagnostics and fuel economy tracking. Blue Bird Connect also includes unique features that are not available from the competition such as integrated driver time and attendance with plan vs. actual comparisons, dashboards of Key Performance Indicators (KPIs), the ability to schedule the delivery of reports to management and the all-inclusive monthly fee per vehicle with no upfront costs.

Blue Bird Corporation Appoints Bill Landreth as the General Manager of Parts and Service

Blue Bird Corporation announced the addition of Bill Landreth as the General Manager of Parts and Service. Bill brings to Blue Bird over 30 years of experience with parts and service management, specifically focused in the truck and school bus industry. Bill will work closely with dealerships to further support Blue Bird's premiere service and support pledge, along with globally growing the parts and service division. Bill was most recently with American LaFrance, where he was responsible for its aftermarket parts and service division. Prior to that, Bill worked with Daimler Trucks and Freightliner where he held positions in parts sales, marketing, marketing analysis, pricing optimization and as a regional parts manager.

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