December 28, 2014 11:49 PM ET

Internet Software and Services

Company Overview of Tidemark Systems, Inc.

Company Overview

Tidemark Systems, Inc. offers enterprise performance management applications on a unified application platform built for the cloud. The company delivers real-time risk-adjusted metrics management; strategic and financial operational planning and forecasting; and profitability modeling applications. It serves Fortune 1000 companies. The company was formerly known as PROFERI, Inc. Tidemark Systems, Inc. was incorporated in 2009 and is based in Redwood City, California with an additional location in Jacksonville, Florida.

2200 Bridge Parkway

Suite 102

Redwood City, CA 94065

United States

Founded in 2009





Key Executives for Tidemark Systems, Inc.

Executive Chairman
Age: 55
Co-Founder and Chief Product Officer
Chief Revenue Officer
Vice President of Customer Success
Compensation as of Fiscal Year 2014.

Tidemark Systems, Inc. Key Developments

Tidemark Announces the Fall '14 Release of its Cloud-Native, Mobile-First Platform

Tidemark announced the Fall '14 released of its cloud-native, mobile-first platform. The new capabilities empower CFOs and their teams to bridge the gap between finance and operations by applying modern financial planning and analysis (FP&A) to keep pace with the changing business environment. This platform release includes a new technical breakthrough, the introduction of Predictive Business Analytics features, which is specifically designed for the era of Big Data. Tidemark's new Predictive Business Analytics features provide the ability to integrate information from different sources to explore, predict outcomes as well as forecast in real-time, and act on the numbers that impact the bottom line. Big Data offers a new vision and promise for some organizations, but for traditional finance departments that are constrained by legacy technologies and cube-like modeling, it can also mean new pressure to answer the questions that seem impossible with traditional FP&A solutions. Changing these outdated processes to make budgeting, planning and forecasting (BP&F) extend beyond traditional boundaries requires a modern solution that results in finance and operations becoming more collaborative. With greater enterprise-wide visibility other departments benefit from more self-reliance. Now frontline managers can stay close to what matters most by taking advantage of operational insights derived from a continual cross-functional collaboration with finance. The new features and functionality include: Big Data consumption and analysis: use detailed internal data such as point-of-sales information, and external data such as Bureau of Labor statistics, Twitter, and Bloomberg commodity price data, to enable new insight into business decisions and planning alternate profitability scenarios. Machine learning-driven correlation, causation and prediction: act on new levers to move the business forward by utilizing cloud as a computational platform with Spark(TM) machine-learning algorithms, including: classification, regression, collaborative filtering, clustering, dimensionality reduction, feature extraction and transformation. Dynamic aggregations and intersecting hierarchies eliminate constraints on volume or dimensions: aggregate and analyze across multiple hierarchies and attributes with Tidemark's in-memory computational capabilities that break free of cube-based processes, while enabling contextual variance explanations at the most granular levels. Business initiatives planning with Timeline View, Lookup, Impact Metrics and Drill Through: drill from summarized planning data down to the SKU and line item detail (in verticals such as Retail and CPG) all within Tidemark to enable business managers the ability to continuously monitor the details of their decisions in context with their roll-up plans to make adjustments in real-time. Make Finance a Participation Sport by Eliminating Spreadsheets and Moving to Modern FP&A. The new features of the Fall '14 release, when combined with in-context analytics, storylines and playbooks, offer the office of finance the tools they need to break old processes and manage the shift away from historical data based planning. Users can now rapidly adjust plans and forecasts anytime and evolve from quarterly or yearly-only planning cycles. No longer bound by rigid data structures or models, organizations can now pull in data from all departments, run predictive scenarios, analyze and summarize data visually to distribute information to anyone in the organization on any type of device, desktop or mobile.

Tidemark Debuts New Financial Planning for Higher Education App to Help Colleges and Universities Better Manage Growth in Challenging Fund Raising Environment

Tidemark debuted a new Financial Planning for Higher Education app to help colleges and universities better manage growth in a challenging fund raising environment. The new app gives educational institutions the power to bring every stakeholder into the budgeting process and to establish a single platform for planning, budgeting and reporting. Configured specifically to address the budgeting and forecasting challenges that colleges and universities face, the app delivers flexibility and scalability; infographic-style visualizations of plans and financial data that can be easily understood; and a mobile-first architecture that puts crucial information into the hands of the people who need it -- from deans and administrators to department heads and researchers -- anytime, anywhere. Designed using input from Tidemark's customers in higher education, including Brown University and the University of Miami, the new app delivers a variety of cloud and mobile-first financial planning capabilities, including: A unified platform. With Tidemark, schools can use a single, intuitive platform to unify strategic planning, revenue planning, personnel budgeting (by fund, grant, project, etc.), departmental budgeting, capital planning and grant planning. All processes are integrated, so updates to the capital expenditure plan automatically flow to the strategic plan. A collaborative environment. Tidemark enables every stakeholder in the institution to have visibility into the strategic plan and budget, which is crucial for achieving a more accurate budget. They have access to the full context of the data: all conversations, supporting documents and unstructured big data is captured. Maximum flexibility and control. The new app allows the Budget Office to monitor strategic planning, budget development, and reporting and analysis, no matter how many faculty and staff participate. Granular visibility into use and source. Faculty and staff can easily compare scenarios and explain differences and every stakeholder can instantly see funding sources and where they stand against the budget at any time. This allows all participants to validate assumptions, meet deadlines and ensure their spending and activities are in line with the strategic plan. Built-in best practices. The Tidemark Financial Planning for Higher Education app makes institutions immediately productive by equipping them with built-in best practices that let them quickly formulate a strategic plan or develop departmental or position budgets. Simple, intuitive communication. Tidemark tells the story of the institution with interactive, actionable infographics that are always current and that anyone can understand.

Tidemark Announces Executive Appointments

Tidemark announced it is bolstering its leadership ranks with three top-performing management veterans from Oracle, SAP, IBM and SuccessFactors. Bud McGann joins Tidemark as Chief Revenue Officer, Steve Daly joins as vice president of Corporate Development, and Mark Macaluso joins as vice president of Customer Success. With more than 25 years of cloud, SaaS and executive sales management experience, McGann will lead Tidemark's global revenue engine. McGann comes to Tidemark from SuccessFactors, where he served as vice president and general manager and where for the past five years he achieved triple-digit year-over-year growth, consistently exceeding revenue goals. Daly also joins Tidemark from SuccessFactors, to oversee Tidemark's strategic business initiatives, partnerships and alliances. At SuccessFactors, Daly most recently served as vice president of strategic accounts after excelling in several sales leadership roles at the company. Bringing more than 25 years of enterprise software experience in a variety of senior and executive management roles, Macaluso joins Tidemark to drive the customer success operation, which focuses on enduring successful implementations and rapid ROI for customers. He joins Tidemark from MarkLogic where he was vice president of worldwide sales engineering.

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