July 11, 2014 3:59 PM ET

Commercial Services and Supplies

Company Overview of The Weather Channel Interactive, Inc.

Company Overview

The Weather Channel Interactive, Inc. provides broadband and wireless weather products for customers in the United States and internationally. The company offers online weather conditions, news, and information, as well as delivers current conditions, forecasts, and relevant lifestyle content for various location IDs. The company also provides consumers with customizable products, such as desktop weather applications, toolbars, extensions, widgets, and gadgets, as well as mobile services, including downloads, messaging, mobile Web, and mobile videos. The company was founded in 1982 and is based in Atlanta, Georgia. The Weather Channel Interactive, Inc. operates as a subsidiary of The Weather...

300 Interstate North Parkway

Atlanta, GA 30339

United States

Founded in 1982





Key Executives for The Weather Channel Interactive, Inc.

Chairman and Chief Executive Officer
Age: 52
President and Special Advisor to Chief Executive Officer
Age: 56
Chief Operating Officer
Executive Vice President of Digital Products and President of The Weather Channel Digital
President of The Weather Channel Inc
Age: 57
Compensation as of Fiscal Year 2014.

The Weather Channel Interactive, Inc. Key Developments

The Weather Channel Returns to DIRECTV

The Weather Channel will return to DIRECTV as both companies have settled on a new agreement, the financial terms of which were not disclosed. As part of the new pact, The Weather Channel agreed to reduce reality programming by half on weekdays; return instant local weather and allow authenticated DIRECTV customers to watch The Weather Channel's video programming on multiple devices inside and outside the home.

The Weather Channel Announces Partnership with Virgin Media to Power Weather Services

The Weather Channel announced a partnership with Virgin Media to power weather services that extend across its TV, online and mobile platforms in the U.K. Available on TV through Virgin Media TiVo, the U.K.’s first and most advanced connected TV service, The Weather Channel-branded app lets users check the weather over the next 24 hours and see a five-day forecast for a searchable location, and provides additional features and functionality, including the ability to save up to ten favourite locations. On the homepage of virginmedia.com, a three-day forecast will be displayed for a chosen area by entering a U.K. town or postcode. Similarly, the current conditions for a selected area are prominently shown in the news and weather section on Virgin Media’s mobile portal (m.virginmedia.com). Both the website and mobile site have quick links through to The Weather Channel website (www.weather.co.uk) for a full hourly and 10-day forecast.

The Weather Channel Interactive, Inc. Appoints Neil Katz as Vice President/Editor-in-Chief of Digital

The Weather Channel Interactive, Inc. announced that Neil Katz is joining the company as vice president/editor-in-chief of The Weather Channel digital properties, which include weather.com and its category leading lineup of smartphone and tablet applications. In this newly created role, Katz will own editorial direction of the properties overseeing digital video content, news, lifestyle and sponsored advertising content, supervising all content staff as well as content acquisition and analytics. Katz joins TWC from The Huffington Post, where as executive news editor he was a part of the senior team that oversees editorial for The Huffington Post. He led the AOL.com editorial team and oversaw The Huffington Post business, tech and crime verticals and the production of several new video series. Previously, Katz spent several years at CBSnews.com as an executive editor and was the founding editor of the CBS News Crimesider site. In addition, he was a field producer for "48 Hours" and a freelance video journalist for The New York Times, PBS, and others. Prior to his journalism career, Katz was an interactive media art director, producer and entrepreneur. He has art directed online campaigns for clients including Intel, Cuervo, Johnson & Johnson and the American Lung Association. In addition, he founded Merging Media, a digital design firm that produced sites for Nickelodeon, Hasbro, NYU, and others.

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