Vimeo, LLC launched its Brand Creative Fund product, a new resource for brands to develop high-quality, 'brand-enabled' video content in collaboration with the global network of innovative creators on Vimeo. Each Brand Creative Fund engagement on Vimeo will be customized to support brands' specific objectives, empowering marketers to create and distribute quality original video content to Vimeo's audience of over 100 million monthly viewers, and across the web through the platform's best-in-class embeddable HD player. The inaugural Brand Creative Fund project is a partnership with The Lincoln Motor Company, which turned to Vimeo to support its year-long "Hello, Again" campaign. Designed to help re-launch the 90--year old automotive brand, 'Hello, Again' encourages consumers to reimagine the brand by seeing everything that's old as new again. To help communicate this theme, Lincoln tapped into the creative power of the Vimeo community and commissioned four outstanding filmmakers to develop a series of short films that tell a story and offer distinct creative interpretations of 'Hello, Again.' The four filmmakers selected for the project include: Lucy McRae, Jeff Frost, Eliot Rausch and Becky & Joe. The Lincoln Brand Creative Fund films will be featured on a customized brand channel and will each be accompanied by its own behind-the-scenes production that highlights the creators' work and vision. The series kicks off today, April 23(rd) and will continue each following Tuesday with the unveiling of one full film and its behind-the-scenes documentary: April 23, 2013 - Introductory Videos; April 30, 2013 - Eliot Rausch: film and behind-the-scenes; May 7, 2013 -- Becky & Joe: film and behind-the-scenes; May 14, 2013 -- Jeff Frost: film and behind-the-scenes; May 21, 2013 -- Lucy McRae: film and behind-the-scenes.

Vimeo, LLC launched its open self-distribution service, Vimeo On Demand. Available now to all Vimeo PRO members, Vimeo On Demand empowers creators to sell their works directly to their audiences and retain a 90% share of the revenue after transaction costs. In addition to its creator-friendly revenue share, Vimeo On Demand gives creators the flexibility and control to choose their price; select country-by-country availability; customize their page design; and offer content on Vimeo, their own website, or both. Videos purchased through Vimeo On Demand are accessible across devices, connecting creators to Vimeo's 93 million monthly viewers across desktop, mobile (Android/iOS/Windows), connected TV devices (Apple TV/Roku/Google TV/Xbox Live), and major smart TV platforms (Samsung/Panasonic/Phillips).

Vimeo announced the appointment of Mark Pinney as its first Chief Financial Officer, effective immediately. Mr. Pinney will assume responsibility for Vimeo's financial strategy and business intelligence. Most recently, Mr. Pinney held the post of CFO for the subscription wine service Lot18. Prior to that, he served as CFO/COO of video network Tremor Video, where he was instrumental in their expansive growth. Mark also served as CFO for ad technology leader Tacoda, overseeing their fund-raising, financial operations and acquisition by AOL Time Warner, and has been a founding member of three companies: Acorda Therapeutics, CanDo and 24/7 Real Media.