July 23, 2014 12:53 PM ET

Internet Software and Services

Company Overview of Metamarkets Group, Inc.

Company Overview

Metamarkets Group, Inc. provides analytics for the digital media companies. Its platform provides real-time reporting, including automated anomaly detection for changes in revenue, volume, and pricing; filtering and drill-downs by audience, context, and advertiser attributes; comparison to relevant market benchmarks; and integration with advertising servers and order systems. The company also provides predictive analytics, such as supply and demand forecasting across attributes, price optimization and guidance, opportunity identification, and what-if scenario testing and impact modeling; and market indexes, which include indexes for pricing of non-guaranteed, spot inventory, and guaranteed c...

300 Brannan Street

Suite 507

San Francisco, CA 94107

United States

Founded in 2009

Key Executives for Metamarkets Group, Inc.

Executive Chairman
Age: 64
Chief Revenue Officer
Vice President of Product
Vice President of Engineering
Compensation as of Fiscal Year 2014.

Metamarkets Group, Inc. Key Developments

Metamarkets Appoints Harris Bernstein as Vice President of Sales

Metamarkets announced the appointment of Harris Bernstein as Vice President of Sales. Bernstein joins the company from Exponential Interactive where he served as US VP of Sales & Account Management. At Metamarkets, Bernstein is responsible for leading the sales organization and helping the company scale its client base of leading marketing technology companies. He is the fourth advertising industry veteran to join the company's executive team in six months.

Metamarkets Appoints Jacob Ross as Chief Revenue Officer

Metamarkets announced the appointment of Jacob Ross as Chief Revenue Officer. Ross joins the company from Criteo, where he served as Managing Director, North America. As CRO, Ross is responsible for developing and executing Metamarkets' global revenue strategy. He is the third ad tech veteran to join the company's executive team since August.

Metamarkets Appoints Ron Claypool as VP of Client Services and David Hertog as VP of Marketing

Metamarkets announced it has hired two executives with deep experience in the ad technology space. Ron Claypool joins as VP of Client Services and David Hertog joins the company as VP of Marketing. As Vice President of Client Services, Ron leads the company's partner sales team and drives revenue through large scale, strategic partnerships. He is also responsible for client services, including client on-boarding, sales operations and account management. Ron brings to Metamarkets more than 20 years of sales leadership with an emphasis in digital media and operations. Having specialized in sales for both search and display channels, he is well versed in auction-based marketplaces and real-time bidding for digital display. Most recently, Ron was Vice President of Demand Management at the Rubicon Project. As VP of Marketing, David serves as the global marketing lead and manages all the company's branding activities, messaging, thought leadership, PR, marketing communications and product marketing. David joins Metamarkets from Google, where he led product marketing for DoubleClick Ad Exchange and DFP. At Google he also ran all marketing efforts for Admeld, the company at which he led marketing for three years until Google acquired it in December 2011.

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