December 17, 2014 9:59 PM ET

Internet Software and Services

Company Overview of Metamarkets Group, Inc.

Company Overview

Metamarkets Group, Inc. provides analytics for the digital media companies. Its platform provides real-time reporting, including automated anomaly detection for changes in revenue, volume, and pricing; filtering and drill-downs by audience, context, and advertiser attributes; comparison to relevant market benchmarks; and integration with advertising servers and order systems. The company also provides predictive analytics, such as supply and demand forecasting across attributes, price optimization and guidance, opportunity identification, and what-if scenario testing and impact modeling; and market indexes, which include indexes for pricing of non-guaranteed, spot inventory, and guaranteed c...

300 Brannan Street

Suite 507

San Francisco, CA 94107

United States

Founded in 2009

Key Executives for Metamarkets Group, Inc.

Executive Chairman
Age: 64
Chief Revenue Officer
Vice President of Product
Vice President of Engineering
Compensation as of Fiscal Year 2014.

Metamarkets Group, Inc. Key Developments

Vdopia Partners with Metamarkets to Bring Real-Time Analytics to Chocolate

Metamarkets announced Vdopia Inc. has partnered with Metamarkets to bring real-time analytics and reporting to its platform. This partnership enables Vdopia's clients and partners to buy and sell more effectively by monitoring their marketplace activity in real-time. Programmatic reporting systems typically exhibit latencies between 20 minutes and 24 hours. Metamarkets' technology reduces this to seconds, enabling buyers and sellers to optimize campaigns and pricing in real-time. Through this partnership, Vdopia joins a list of programmatic leaders using Metamarkets' technology, including Twitter, OpenX, Inneractive, and Millennial Media.

Metamarkets Appoints Harris Bernstein as Vice President of Sales

Metamarkets announced the appointment of Harris Bernstein as Vice President of Sales. Bernstein joins the company from Exponential Interactive where he served as US VP of Sales & Account Management. At Metamarkets, Bernstein is responsible for leading the sales organization and helping the company scale its client base of leading marketing technology companies. He is the fourth advertising industry veteran to join the company's executive team in six months.

Metamarkets Appoints Jacob Ross as Chief Revenue Officer

Metamarkets announced the appointment of Jacob Ross as Chief Revenue Officer. Ross joins the company from Criteo, where he served as Managing Director, North America. As CRO, Ross is responsible for developing and executing Metamarkets' global revenue strategy. He is the third ad tech veteran to join the company's executive team since August.

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