Company Overview of Vita-Mix Corporation
Vita-Mix Corporation designs, manufactures, and markets blending equipment to consumer market and foodservice industries in the United States and internationally. It provides mix machines, drink machines, containers, and accessories. The company was founded in 1921 and is based in Cleveland, Ohio.
8615 Usher Road
Cleveland, OH 44138
Founded in 1921
Key Executives for Vita-Mix Corporation
Executive Chairman and Chief Executive Officer
Commercial Marketing Manager
Compensation as of Fiscal Year 2013.
Vita-Mix Corporation Key Developments
Vitamix Introduces Vitamix(R) 7500
Nov 12 13
Vitamix introduced the Vitamix(R) 7500, which boasts exciting innovations inside and out. Featuring a high-performance motor for quicker and easier processing of even the most hard-to-prepare ingredients, the Vitamix 7500 effortlessly chops, creams, blends, heats, grinds and churns, helping users successfully create their favourite recipes. The newest design from Vitamix includes an ultra-responsive Variable Speed Dial and Pulse function, providing superior precision and consistent blends through the intuitive controls with little effort. The machine's powerful 2.2 peak horsepower motor generates blade speeds up to 434 kilometres per hour, further allowing for thorough and power-packed blending. The 7500 also features vibration-dampening technology for quieter performance. A compact and modern design allows the 7500 to fit under most kitchen cabinets, keeping it readily accessible on the counter for daily use and proudly displayed as part of any well-appointed kitchen. The low-profile 2.0-litre, Eastman Tritan(R) copolyester BPA-free container features laser-cut, stainless steel hammermill and cutting blades measuring 10 centimetres across to ensure a consistent blend every time. The improved spout provides a quicker and easier pour, resulting in no-mess creations. The Vitamix 7500 includes a specially designed tamper, which helps process thick or frozen mixtures with perfect results every time. The tamper fits securely into the container with a special collar designed to prevent it from hitting the blades. The Vitamix 7500 is available in black, white and red colour options. It has a suggested Canadian retail price of $599 and includes the bilingual Simply Fresh cookbook containing hundreds of chef-tested recipes. It also comes with a full seven-year warranty.
Vitamix Opens new Factory Store
Aug 15 13
Vitamix opened new Factory Store. The new Vitamix Factory Store offers the full line of Vitamix Certified Reconditioned machines, which provide first-class blending performance at an unbeatable price. All Vitamix Certified Reconditioned machines have been meticulously inspected, tested and serviced to provide years of worry-free enjoyment. The new Vitamix Factory Store is located at 6134 Kruse Drive, Solon, Ohio, 44139. The store hours are Monday, Tuesday, Wednesday, Friday and Saturday from 10 a.m. -6 p.m., Thursday from 10 a.m. -9 p.m. and Sunday from 12 p.m. -5 p.m.
Vita-Mix Corporation Introduces the Modular Blending System
May 18 13
Vita-Mix Corporation introduced the Modular Blending System. This newest Vitamix commercial blending technology continues a legacy of innovation by increasing speed of service and accuracy of drink build--all in a compact, quiet package that blends to precisely the same smooth consistency every time.
Field tested and ready for sale, the Modular Blending System was specifically created for high volume, drive-thru quick-service restaurants. This fully automated ice, puree and blending system provides faster, consistent, more accurate, hands-free recipe builds of smoothies and other blended treats. The accuracy of the drink build improves cost of goods by reducing waste. The modular system also optimizes space by taking up less than 30 linear inches of counter space. When developing the system, the company took into consideration how critical each second of service time is for customer retention. Some automated systems can take more than a minute to prepare one blended frozen drink. The Modular Blending System consistently takes less than 45 seconds from order to cap on the drink, with limited operator involvement, due to the system's one-step dispensing process.
Further lending to its uniqueness is the Modular Blending System's scalable design. It can be operated with one or two blenders, automated puree dispense or pump dispensing, automated ice dispense or ice scoop dispensing, or with automated pitcher rinsing to quickly prepare the container for the next drink. The ability to customize the Modular Blending System translates into a flexible layout that can accommodate a variety of store and space designs, as well as budgets.
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