Independent Television Service Inc. funds, presents, and promotes documentaries and dramas on public television and cable; new media projects on the Web; and a weekly series on public broadcasting service. It provides a full cycle of services, combining funding, feedback, production management, distribution partnerships, marketing and publicity, community engagement, and digital strategies, supported by policy and market leadership that champions public interest media. The company serves local, national, and international audiences; the independent media community; and the public television system. Independent Television Service Inc. was founded in 1989 and is based in San Francisco, Califor...
651 Brannan Street
San Francisco, CA 94107
Founded in 1989
AIR, Inc. and Independent Television Service Inc. Partner Up to Double Down on Public Media Innovation
Jan 23 13
AIR, Inc. and Independent Television Service Inc. have formed a partnership to fund a second phase of development for selected Localore projects. This joint initiative builds on previous collaborations between the organizations to support transformative public media work, and map the evolving independent production sector. Localore (localore.net) is a multi-million dollar initiative produced by AIR with lead funding from the Corporation for Public Broadcasting (CPB), the Wyncote Foundation, the John D. and Catherine T. MacArthur Foundation, and the National Endowment for the Arts. Since Spring 2012, AIR has led a nationwide team of independent, station-based, community and technical producers, forming a network of 'skunk works' embedded inside ten public radio and television incubator stations for up to a year. What is emerging after 11 months of field work is an extensive range of new public media models - from a rich multimedia music map in Austin, to a new style of short form video documentary chronicling the oil boom of North Dakota, to a digitally reversed version of the farmer's almanac that tells the story of climate change in Paonia, Co. - designed to reach and involve citizens on the air, screen, and streets of the community. Their efforts are aimed at expanding public media stations' capacity to experiment, and plant new seeds to take public media to more Americans.