October 21, 2014 3:37 AM ET


Company Overview of DigitasLBi

Company Overview

DigitasLBi operates as a marketing and technology agency. The company helps businesses by providing various services, including design and build, affiliate marketing, creative, branded content, content strategy, user experience, mobile, social media, CRM, managed services, analytics, SEO, pay-per-click, user research, social business design, media planning and buying, and technology. It also helps clients by deploying the market cloud that is a suite of processes, tools, and platforms to allow them to engage audiences on a global scale across multiple platforms and in real-time. The company was formerly known as Digitas Inc. The company was founded in 1980 and is based in Boston, Massachuset...

33 Arch Street

Boston, MA 02110

United States

Founded in 1980

1,740 Employees



Key Executives for DigitasLBi

Global Chief Executive Officer and Member of Global Executive Board
Age: 46
Chief Financial Officer and Member of Global Executive Board
Member of Global Executive Board and Chief Executive Officer of North America
Age: 54
Member of Global Executive Board and Chief Executive Officer International
Age: 48
Compensation as of Fiscal Year 2014.

DigitasLBi Key Developments

Barbara Goose, President Leaves DigitasLBi for Altisource

Barbara Goose, president of DigitasLBi, has recently assumed the position of chief marketing officer for Altisource Portfolio Solutions. Altisource announced that Goose will lead the company in building its brand and positioning it in the global market. She will be based in Altisource's Boston office. Goose had been president of DigitasLBi, a division of French advertising and PR conglomerate Publicis Groupe, for about a year before the Altisource appointment. She had worked at Digitas for more than 15 years. Goose received her MBA from Harvard Business School in 1996.

ShareThis and DigitasLBi Provide New Real-Time Engagement Solutions to Brands

DigitasLBi and ShareThis announced a partnership to enhance DigitasLBi's BrandLIVE platform and help brands activate effective social engagement in real-time. Actionable insights from ShareThis that look at the sharing habits of 95% of the U.S. Internet population give brands the ability to see how, when, and what content -- from retail and finance to travel and auto -- is being shared at any given time, on any device. Marketers can use these insights to activate media plans around social conversations and trending topics and engage consumers at relevant times across video, display and mobile environments.

Digitas Inc. Partners with Skywords, Inc. for Streamlined Content Creation and Automation

Skywords, Inc. announced a strategic partnership with Digitas. Digitas will leverage Skyword's content marketing platform, a comprehensive services and technology offering, to help brands publish the breadth and depth of content required to reach and engage their customers. Digitas also plans to offer the Skyword Platform as part of its recently announced BrandLIVE ecosystem, a proprietary agency platform that creates relevance and value for brands every day. Brands understand the power of generating content to connect with current and prospective customers. According to Forrester Research, the market for production and distribution of branded content in 2012 alone is estimated at $40.2 billion and expected to climb to $77 billion by 2016. However, brands have been mired with the challenges inherent in making all the necessary components come together in a holistic, successful way. Brands are confronting a cyclical challenge that includes understanding changing consumer interests and finding the content creators to address those interests. With the Skyword Platform, Digitas can offer brands access to its creative talent and inspiring ideas, but also the ability to create targeted relevant content that is designed to succeed in search and the social web the two primary ways people find information. Launched in September 2012 and made widely available this quarter, Skyword for Agencies is the agency version of the Skyword Platform, designed to streamline and automate the entire content creation and publishing process for agencies managing multiple content programs.

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