July 26, 2014 5:37 AM ET

Internet Software and Services

Company Overview of CarGurus LLC

Company Overview

CarGurus LLC is an online automotive community that allows consumers to share information, such as user reviews, photos, and questions/answers about new and used cars. It offers online car shopping service to consolidate and analyze prices on local car listings in real-time to find deals. The company serves the automotive industry. CarGurus LLC was founded in 2006 and is based in Cambridge, Massachusetts.

138 Mount Auburn Street

Cambridge, MA 02138

United States

Founded in 2006



Key Executives for CarGurus LLC

Founder and Chief Executive Officer
Vice President of Business Development
Vice President of Engineering
Advisor and Director
Compensation as of Fiscal Year 2014.

CarGurus LLC Key Developments

CarGurus Releases New Ranking Algorithm That Automatically Detects and Blocks Suspicious Online Car Listings from User Search Results

CarGurus released a new ranking algorithm that automatically detects and blocks suspicious online car listings from user search results. This latest upgrade to the free car-shopping service enables CarGurus to deliver even more relevant and reliable search results as shoppers look for the best local deals from the best dealers. CarGurus' new algorithm incorporates mathematical models that track typical selling patterns, then identify online listings that have generated a disproportionately high number of customer leads without selling, indicating the listing is being used to "bait" a customer into a dealership. While the majority of dealerships eschew such practices, the minority that advertise bogus listings have the potential to affect a high number of shoppers. New and used car inventory on CarGurus is aggregated from dealerships around the country via electronic feeds from dealers' inventory hosts. While the company offers advertising opportunities to dealerships, CarGurus' organic search rankings are unbiased, driven solely by a mathematical algorithm.

Boston.com Partners with Cargurus.com to Power New and Used Car Searches on Boston.com

Boston Globe Media Partners announced that CarGurus.com will power all new and used car searches on Boston.com beginning January 1, 2014. Under this partnership, Boston.com users will be able to search CarGurus.com's extensive inventory directly from the Boston.com auto section. Boston.com's local sales team will also be able to bring leads from CarGurus.com to local auto dealers. Boston.com and BostonGlobe.com will work with CarGurus.com to deliver future products and services to local dealers, helping them to maximize their exposure and reach the large possible target audience in innovative ways.

CarGurus Announces Launch of Spanish Language Version of its Car Shopping Tool

CarGurus announced the launch of a Spanish language version of its car shopping tool. CarGurus Español enables Spanish-speaking consumers to shop for local car listings in the U.S. with a translated user interface that mirrors the site's English language version. This includes CarGurus' daily Instant Market Value (IMV) price analysis of millions of active car listings as well as translated vehicle specs, listing details and inquiry forms. The shopping tool is accessible via CarGurus' desktop and mobile sites. The company plans to add additional Spanish-language features to the site in 2014. There are now 29 million Hispanic residents over 21 years old in the United States (U.S. Census Bureau). According to a 2012 Nielsen report, the U.S. Hispanic market is projected to reach $1.5 trillion in purchasing power by 2015.

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