July 09, 2014 11:38 PM ET


Company Overview of Unica Corporation

Company Overview

As of October 5, 2010, Unica Corporation was acquired by International Business Machines Corporation. Unica Corporation provides enterprise marketing management and cloud-based marketing software solutions to organizations and individuals in the United States and internationally. It offers Unica Enterprise that provides Web and customer analytics, offline and online demand generation, and marketing resource management solutions; Unica Campaign that helps marketers to plan, design, execute, measure, and analyze marketing campaigns; and IBM Unica eMessage, which engages customers and prospects with personalized email and mobile messages. The company also provides IBM Unica Interact that determ...

Reservoir Place North

170 Tracer Lane

Waltham, MA 02451-1379

United States

Founded in 1992

440 Employees





Key Executives for Unica Corporation

Unica Corporation does not have any Key Executives recorded.

Unica Corporation Key Developments

Unica Announces Management Changes

Unica has announced the appointment Elizabeth Farina as president. Farina, an economics professor at the Universidade de S o Paulo, replaces Marcos Jank who resigned in April.

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