Premier Retail Networks announced it is re-launching as IZON Media, leveraging its expanded footprint and omni-channel strategy across multiple media platforms. The rebrand to IZON Media (pronounced "eyes-on") reflects the company’s dedication to integrate mobile, social and other technologies with its content strategies and vast network of strategically located digital screens to create unprecedented interaction between brands and consumers. Social and mobile behaviors are forcing marketers to reconsider how to effectively reach consumers at a time when it is easier than ever to bypass traditional media messages. To demonstrate the power of mobile-to-place-based media pairings, IZON Media is using on-screen mobile calls-to-actions to engage Advertising Week attendees in a sweepstakes give-away. The campaign demonstrates the effectiveness of integrating three key marketing tools-strategically located screens, inspiring content and mobile devices - to inspire direct consumer engagement and spark brand activation.

PRN Corporation and Digital Display Networks Inc. announced a multi-year agreement under which PRN will be the exclusive advertising sales representative for 7-Eleven® TV. The agreement is effective from August 28, 2012. Under the new agreement, PRN will offer brands the opportunity to reach 100 million viewers monthly on 7-Eleven® TV, AmericaâTMs single chain digital out-of-home network installed in approximately 4,400 locations. The addition of 7-Eleven® TV grows PRNâTMs existing footprint by 50%, to 300 million active viewers monthly. The agreement further extends PRNâTMs reach and scale into convenience stores, raising PRNâTMs portfolio of networks to more than 10,600 locations in key markets covering mass retail, grocery, club, convenience and quick-service restaurants.

PRN Corporation (Premier Retail Networks LLC) and Costco Wholesale Corporation announce a multi-year agreement to extend their longstanding relationship on Costco's in-store media network and content strategy. Under the new agreement, PRN's upgraded in-store media HDTV Network will provide Costco warehouses with a dedicated 3D content channel to support Costco's 3D consumer electronics education initiatives. Working closely with Costco to enhance engagement with their members, PRN is further integrating its HDTV Network platform with Costco's technology infrastructure to support a wider range of media formats. This upgrade delivers high-quality video streams, enhances performance of video playback channels across the network, and is scalable to accommodate future technologies. The platform's ability to evolve with future video /digital applications will enable Costco to continually showcase the latest developments in consumer electronics. Under the extended agreement, PRN will continue to provide Costco with: An integrated retail media solution including custom HDTV content, strategic programming, advertising sales, network operations, media management and scheduling; Custom programming highlighting Costco's differentiated services and department offerings, branded Costco content and consumer electronics education, produced by PRN's Content and Creative Group; and Engaging product features with visually rich, custom HD entertainment and sports programming acquired from PRN's growing strategic alliances with more than 150 premier content providers.