July 24, 2014 2:34 AM ET

Technology Hardware, Storage and Peripherals

Company Overview of Pure Storage, Inc.

Company Overview

Pure Storage, Inc. provides flash-based storage solutions for enterprises in the United States and internationally. It offers FlashArray, an all-flash enterprise storage array that allows pervasive deployment of flash memory within the enterprise datacenter. The company was founded in 2009 and is based in Mountain View, California.

650 Castro Street

Suite 260

Mountain View, CA 94041

United States

Founded in 2009





Key Executives for Pure Storage, Inc.

Chief Executive Officer and Director
Age: 46
Founder and Chief Architect
Vice President of Operations
Compensation as of Fiscal Year 2014.

Pure Storage, Inc. Key Developments

Pure Storage Establishes Latin America Operations; Appoints Wilson Grava as Vice President of the Region

Pure Storage announced that it has expanded its global operations to Latin America. The company also appointed Wilson Grava as vice president of the region. In his new position, Grava will be responsible for establishing operations in strategic LATAM markets, starting with its two large economies, Brazil and Mexico, and forging new strategic channel partnerships to accelerate adoption of the Pure Storage FlashArray family of products by businesses, governments, hospitals and educational institutions across the region. He joins the company from NetApp, where he led sales and channel strategies for its storage, virtualization and systems management technologies in LATAM.

Pure Storage Rolls Out New FlashArrays and Purity 4.0 Software

Pure Storage, Inc. announced the expansion of its FlashArray 400 Series product line, unveiling new entry-level and high-capacity arrays, and the next generation release of its Purity Operating Environment, Purity 4.0. The new software features FlashRecover: a set of fully integrated, space-efficient replication, snapshot and policy management services that offer comprehensive protection against disaster and data loss--both locally and globally. With these advancements, Pure Storage FlashArrays now more fully support mission-critical workloads and Tier 1 storage use cases, eliminating the need for enterprises to continue making investments in legacy storage solutions powered by mechanical disk. A pioneer of the all-flash array (AFA) category, Pure Storage was first to successfully deliver an all-flash enterprise storage array for less than the cost of legacy performance disk solutions. with the expansion of its FlashArray 400 Series product line and new Purity 4.0 software, the company offers the most comprehensive, tested and mature AFA product lineup available to the market, setting a new industry standard for storage performance, scalability, security and efficiency, with a 10x improvement over disk-centric solutions in every dimension. The new FA-405 and FA-450 arrays complement Pure Storage's existing offering--the FA-420--with entry-level and high-capacity solutions designed to meet every enterprise budget, capacity and performance requirement. The Pure Storage FlashArray family of products is fully expandable and upgradable, so customers can start with the configuration of their choice, and non-disruptively extend performance and capacity as their application requirements evolve. The FlashArray 400 Series product line includes: NEW FlashArray 405: An Entry-Level Array for Midsize Enterprises, Distributed Operations and Single Application DeploymentsDon't let its small size fool you: the FA-405 punches above its weight, offering up to 40+ TB of usable space in a 1U controller form factor, making it ideal for top-of-rack and entry-level configurations. Running on the same Purity 4.0 software as its higher capacity counterparts, the FA-405 delivers all the power, performance and enterprise-class features of the FA-420 and FA-450 arrays, with the budget and space conscious requirements of smaller and distributed businesses in mind. The FA-405 is also ideal for single-application starter deployments, such as VDI pilots or single database acceleration, and can be non-disruptively upgraded to an FA-420 or FA-450 system as a customer's capacity or performance needs expand. FlashArray 420: Endures as the Data Center WorkhorsePure Storage's existing FA-420 array continues to be the center of the FlashArray family, suitable for accelerating consolidated applications with up to 125+TB of usable space. The FA-420 can be non-disruptively upgraded to an FA-450 system as a customer's capacity or performance needs increase. NEW FlashArray 450.

Pure Storage Reinvents the Enterprise Storage Business Model with Forever Flash

Pure Storage, Inc. announced Forever Flash(TM), a new business model that changes the way customers purchase and maintain enterprise storage. The model is designed to significantly reduce storage ownership costs over the deployment lifecycle and offer a continual in-place equipment upgrade plan that eliminates storage downtime and the need for traditional costly and risky 'forklift upgrades'. Until now, Pure Storage sold its flash arrays and maintenance and service contracts (M&S) in nearly the same way as most storage vendors. As of today, Pure Storage is innovating a new approach that is designed to reduce both lifetime cost and complexity for customers. Once customers make an initial equipment purchase, they can optimize their storage ownership lifecycle and M&S contracts according to their needs. The Forever Flash model has two dimensions: "Fresh Every Upgrade" enables customers who are expanding their storage arrays (either by adding capacity or upgrading controllers) to reset their maintenance on the entire array to the then-current first-year rates, typically enabling customers to experience a reduction in the cost/TB of maintenance over time. "Free Every Three" enables storage buyers to receive a controller upgrade every three years when they renew their maintenance agreements in years four or seven (an additional two years of maintenance must be purchased at this time to qualify for the controller upgrade). The program also allows customers to pre-buy five years of maintenance, receiving a controller refresh on year three. Combined with Pure's non-disruptive controller upgrades, Forever Flash keeps enterprise applications running on the latest hardware with no downtime. To illustrate the benefits of Forever Flash, consider this scenario: assume an enterprise storage purchase occurs with an equipment cost of $500,000. The common industry practice is to charge an 8-15% plus per-year maintenance fee that steps up over a three- or five-year period. As the array ages the maintenance rates rise, and the customer must choose to either pay ever-increasing maintenance rates, or buy a whole new array, and undergo a complex forklift upgrade to a next generation product, which can take weeks to plan and execute. By contrast, with Pure Storage Forever Flash, a customer could re-base their maintenance and support fees to 'Year One' maintenance rates every time they upgrade their controllers or expand capacity. If that customer would rather keep equipment expenditures down, they could instead opt to have their controllers upgraded every three years with the Free Every Three option. There is no painful equipment upgrade cycle at the end, because the all-flash array controllers can be upgraded non-disruptively and expansion shelves can be added without interrupting availability.

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